AliExpress through train promotion skills and precautions

AliExpress Express is an important promotion tool on the AliExpress platform, aiming to increase the exposure of sellers’ products through bidding rankings. Sellers only pay when buyers click on product links. This article will combine the content of multiple articles to introduce in detail the characteristics of AliExpress Express and its promotion methods to help sellers make better use of this tool.

Characteristics and rules of through trains

Features

1. Pay for Performance: P4P (Pay for Performance) in short, adopts the CPC (Cost Per Click) billing model, and charges are only deducted when the buyer clicks on the product link.
2. Bidding ranking: Obtain favorable ranking positions through competitive bidding, thereby achieving high exposure and high traffic.

Rules

1. Display rules: Through-train display slots are usually located at specific locations on the search results page, such as the 12th, 20th, 28th, and 36th positions on the first page, and the 8th position on the second page. , 16, 24, 32, 40 bits, etc.
2. Sort rules: Product sorting is affected by two factors: promotion score and bid. Promotion scores are mainly based on product information quality, product and keyword matching, product ratings and store ratings.

Promotion methods

Quick promotion

Batch promotion model suitable for general products. Sellers can bring better traffic diversion plans to their stores through large-scale word selection and bidding.

Notes

1. Keyword selection: Make use of the keyword function recommended by the system and the function of adding keywords in batches, and use tools such as “Data Aspect” to find excellent long-tail keywords.
2. Bid strategy: You can bid for keywords in batches or bid individually for certain keywords. The system offers the ability to intelligently bid based on intended placements.

Focus on promotion

Suitable for products with identified potential models, you can accurately select words, focus on creation, and promote them to become popular products.

Steps

1. Product Selection: Through product selection tools and data analysis, products with high customer acceptance and high conversion rate are selected as through-train main products.
2. Word selection: Extract key words from the product title and extend related words. Use the DataScope tool to find more keywords.
3. Bid: The system will estimate the placement based on the current bid, which can be used as a reference for sellers to adjust their bids. Note that words with high traffic do not necessarily require high prices.

Taboos to avoid

1. Blind pursuit of high click-through rates: Click-through rate is only one indicator for evaluating advertising effectiveness. Sellers should fully consider other indicators such as conversion rate and ROI.
2. Unreasonable pricing: Pricing too high may result in excessive advertising costs, while pricing too low may result in fewer opportunities for ad display.
3. Lack of differentiated competition: Sellers should focus on building their own brands and differentiated competitive advantages to increase customer awareness and loyalty to the brand.

Conclusion

AliExpress Express is a powerful marketing tool, but to be successful, sellers need to avoid some common misunderstandings and make reasonable use of its functions, such as product selection, word selection, bidding, etc. By continuously optimizing strategies, sellers can maximize advertising effects and achieve better sales performance.

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This article is compiled from the content of multiple articles.