AliExpress off-site marketing strategy and practice
On a highly competitive platform like AliExpress, in order to stand out, in addition to internal optimization, off-site marketing is also crucial. This article will introduce several effective off-site marketing strategies to help merchants expand their brand influence, attract more potential customers, and thereby improve sales performance.
Social media marketing
Social media platforms such as Facebook and Instagram are important channels for connecting users. Publishing product information and promotions through these platforms can attract user clicks and increase store traffic. Accurate targeted delivery can make it easier for relevant users to discover your products, thereby increasing conversion rates.
Content Marketing
Content marketing is an effective way to attract users’ attention and build trust. Writing valuable articles, videos or tutorials, and publishing product usage experience, industry information and other content can enhance the store’s brand image and popularity. These contents can be published on blogs, WeChat public accounts and other platforms.
Cooperative promotion
Cooperative promotion with bloggers, KOLs or other e-commerce platforms can expand product influence and sales channels. Giving them a certain commission or discount to endorse or promote products can help increase brand exposure and sales.
Affiliate Marketing
Affiliate marketing is a “pay-for-performance” promotion model. Sellers participating in affiliate marketing only need to pay affiliate commissions for the orders brought by the affiliate website. After joining the AliExpress alliance, your products can not only be exposed through existing channels, but also gain additional exposure in the alliance’s exclusive channels and gain massive alliance traffic. Sellers do not need to pay any fees in advance and only need to pay the affiliate commission for the completed orders brought by the affiliate website.
The specific steps to join affiliate marketing include: click “Marketing Activities – Alliance Board” on the homepage of the seller’s backend to enter the “Join Affiliate Program” interface; set the default commission ratio and click the “Join Affiliate Program” button to officially join. It should be noted that you can withdraw from affiliate marketing 15 days after joining, and you cannot join again within 15 days after withdrawing.
Search Engine Optimization (SEO)
By optimizing the store website, improve its ranking in search engines and increase exposure. Choosing appropriate keywords, optimizing website structure and content, and actively obtaining external links can increase the weight of the website and improve its ranking in search results.
Cross-border e-commerce exhibition
Participate in cross-border e-commerce exhibitions at home and abroad to display products and brand image and attract more target customers. Communicate and communicate directly with customers through on-site demonstrations and sales at the exhibition to increase sales opportunities.
Offline activities
Organize or participate in product-related offline activities, such as new product launches, group buying activities, etc., to attract target customers to visit and purchase offline. Promote offline sales and online conversions by providing coupons, gifts, etc.
Cross-border community marketing
Join AliExpress’s community or other cross-border e-commerce communication platforms to share experiences, solve problems with potential customers, and indirectly promote stores and products. Actively participate in discussions and interactions to establish a professional image and attract more target customers.
The comprehensive use of the above off-site marketing strategies can help AliExpress stores expand their brand influence, attract more potential customers, and improve sales performance. When choosing a promotion method, you must develop an appropriate marketing plan based on your own resources and target customer groups, and continuously optimize and adjust it to obtain the best results.