A comprehensive guide to creating popular products on AliExpress

AliExpress is a cross-border e-commerce platform owned by Alibaba and is known as the “international version of Taobao”. For sellers, how to create hot-selling products on AliExpress is crucial. This article will integrate the content of multiple articles to provide readers with a detailed introduction to AliExpress’s specific strategies for creating popular products.

1. Selection of popular models

The selection of popular products is the first step in creating popular products and must be based on data rather than subjective feelings. Sellers should dig deep into their backend data to select products with potential. The choice of popular models should have the following characteristics:

• Differentiation: Choose unique products and avoid highly homogeneous products.
• High-quality products: Product quality directly affects evaluation and conversion rate, so you must choose high-quality products.
• Fast Fashion: Choose products that are currently popular and have great market demand.
• Branding: Choose products with brand influence that are in line with the development direction of the platform.

2. Integrated marketing strategy

1. On-site marketing

• Limited time discount: Discount activities are limited to a short period of time to avoid setting them for a long time.
• Through-train promotion: It is recommended to create a through-train promotion for new products to increase exposure.
• Window recommendation: Use windows to recommend new products and improve rankings.
• Store homepage and related settings: Focus on promoting new products and driving traffic.
• Today Deal: Participate in daily activities on the platform, but pay attention to the frequency of activities.

2. Off-site marketing

• Social media such as Facebook and YouTube: Promote through social media to increase exposure.

3. Platform activities

Platform activities can help products gain more exposure opportunities, but attention must be paid to the frequency and quality of activities to avoid activity fatigue.

4. Data analysis and optimization

1. Data analysis

• Keyword analysis: Select hot-selling keywords through data analysis and optimize product titles and descriptions.
• System recommended attributes: Complete and accurate product attributes to increase exposure.
• Product release volume: Release as many products as possible within the limit to increase exposure opportunities.

2. Optimization

• Title: Write a high-quality title that contains keywords such as brand, material, features, etc.
• Price Optimization: Adjust prices according to market competition to improve price advantages.
• SKU Optimization: Provide a variety of colors, sizes, and specifications to increase customer choices.
• Main image optimization: Design images that conform to foreign aesthetic styles and highlight product information.
• Attribute Optimization: Ensure the completeness and accuracy of required attributes and increase additional search exposure.
• Details page optimization: Improve the shopping experience and add related marketing modules.

5. Through train promotion process

1. Promotion of selected products

• Potential products: Choose products that have been on the shelves for a while and have good data performance.
• Product Testing: Select new products with the potential to become popular and conduct a testing activity for no less than 7 days.

2. Test payment

• Click-through rate: Pay attention to click-through rate, collection and purchase data to reflect the popularity of the product.
• Collect and add to purchase: Analyze the buyer’s preference for the product and purchase intention.

3. Data analysis

• Product Report: Analyze through the product report data in the through-train data report.

4. Filter products

• Best-performing products: Select the products with the best data performance and transfer them to the key promotion plan.

5. Focused promotion

• Keyword adjustment: Screen more high-quality and precise keywords to improve keyword rankings.
• Promotion Creativity: Enrich promotional information and gain more exposure.

6. Data analysis

• Click volume and click-through rate: Pay attention to click volume and click-through rate data to ensure promotion effectiveness.

7. Increase promotion efforts

• Daily Limit: Increase your daily limit to get more exposure.

6. Other factors

1. Immediately needed products

• Focus on users: Choose urgently needed products and focus on user needs.

2. Excellent quality

• Just right: Choose products that meet the buyer’s psychological needs.

3. Competition is controllable

• Avoid fierce competition: Choose products with controllable competition to avoid control by large buyers.

4. The price is appropriate

• Reasonable profit: Choose products with moderate prices and reasonable profits.

Through the above strategies, sellers can effectively create hot-selling products on the AliExpress platform and increase the overall sales and profitability of the store.