Detailed explanation of AliExpress platform search sorting rules and on-site optimization strategies

Search sorting rules

AliExpress’s search ranking is designed to help buyers find the products that best meet their needs. Its ranking mechanism comprehensively analyzes the product’s relevance, information quality, transaction conversion capabilities, seller service capabilities, and whether there is search fraud. In order to ensure a good user experience, any product that violates the regulations will be lowered in ranking or even cause the store to be closed.

Site Optimization Guide

Product title optimization

1. Title setting skills

The product title should include top hot search words, attribute words, modifiers, product names, store names and other elements. By using the “Data Aspects-Search Word Analysis” function, sellers can find high-exposure words under the target category to guide the writing of titles. For example, in the women’s clothing category, “summer dress”, “dress women” and “women dress” are all popular search terms.

2. Optimization timing

When encountering the following situations, product titles should be optimized: poor sales, obvious competitive disadvantages, low exposure, or high bounce rates. Newly launched products can increase exposure through limited-time discounts, store discounts, etc., and keywords can be adjusted based on data analysis results after a period of time.

Example

Suppose a seller releases a new men’s watch. The initial title may not be ideal and needs to be improved with the help of the keyword tools provided by the platform.

Product information description quality

The product description must accurately and clearly convey the name, model and main features of the product in order to attract buyers to click to enter the details page. In addition, it is also crucial to choose product classification reasonably. Wrong classification not only reduces the possibility of being searched, but may also lead to platform penalties.

Picture display

High-quality product images help buyers quickly understand product details, thereby promoting purchasing decisions. Images should be beautiful and consistent with information such as titles, attributes, etc. Otherwise, search rankings may be affected.

Seller service capabilities

In addition to the quality of the product itself, the seller’s service level also affects the buyer’s shopping experience. Excellent customer service, including quick response to inquiries, proper handling of orders and disputes, etc., can improve the overall evaluation of the store, while the opposite will lead to a decline in rankings.

Avoid search cheating

Any form of false propaganda or attempts to obtain higher rankings through improper means will be severely investigated and punished by the platform, and severe cases will face the risk of permanent account ban.

Through the above suggestions, I hope to help sellers achieve better performance on the AliExpress platform.