Detailed explanation of AliExpress platform registration and publishing specifications

As Alibaba’s online trading platform for the global market, AliExpress is widely regarded as the international version of “Taobao.” Since its launch in April 2010, the platform has experienced rapid development and now covers more than 220 countries and regions. The average daily overseas buyer traffic exceeds 50 million, with the highest peak reaching 100 million. It has become the world’s largest cross-border trading platform. .

Registration Rules

1. Basic requirements:

   • Sellers need to have a personal email address and a real-name authenticated Chinese Alipay account to open a new AliExpress account.
   • After successful registration, the system will automatically assign a unique member ID, which cannot be modified.

2. Account Limitations:

   • A member can only have one master account that can sell goods.
   • Relevant information for registered accounts must not contain any content that violates national laws and regulations, is suspected of infringing on the rights of others, or interferes with AliExpress’s operational order. If false information is found, AliExpress has the right to close relevant accounts and punish sellers.

3. Account Management:

   • The user’s email address must be used by the registrant himself, and AliExpress reserves the right to verify the email address.
   • If a user has his account closed due to serious violations, he will not be allowed to re-register. Violation of this rule will result in the new account being closed.

Publishing Rules

1. Product sales restrictions:

   • Banned Products: Products that are prohibited from being released due to reasons such as illegality or violation of social ethics.
   • Restricted products: Products that require pre-approval, business license, etc. will not be released without permission.

2. Intellectual Property Protection:

   • Users must be authorized to publish products related to third-party intellectual property rights. Infringement includes trademark, patent and copyright infringement.

3. Search for cheating:

   • Relevance cheating: involves misplacement of categories, wrong selection of attributes, stacking of titles, etc.
   • Price discrepancy: This includes products being posted at ultra-low prices and ultra-high prices, as well as SKU cheating.
   • Sales cheating: This includes failure to release new products as required or making misleading modifications to original product information.

4. Prohibited Behaviors for Member Accounts:

   • Members are not allowed to rent, lend or transfer their accounts. Violations will result in account closure. Any resulting risks and responsibilities are borne by the members themselves.

Under the strict control of registration and publishing rules, AliExpress is committed to maintaining transaction order and the protection of intellectual property rights, and creating a safe and legal trading environment for global sellers.