How to use AliExpress product selection experts to discover hot-selling products: a professional guide

1. The importance of product selection

Selecting products is not simply based on personal interests or successful cases in the market, but an important task that requires data analysis support. Product selection is not only an issue that needs to be considered at the beginning of the store, but a continuous task throughout the entire operation process. Through the correct product selection strategy, you can ensure that your products have a competitive advantage in the market.

2. Introduction to product selection tools

2.1 Data Aspect – Product Selection Expert

Log in to the AliExpress store backend, enter the “Data Aspects” module, and select “Product Selection Expert”. Product selection experts provide two product selection directions: “hot selling” and “hot search”.

2.1.1 Hot Selling

• TOP Hot Product Words: Filter hot product words through industry, country, and time dimensions. The size of the circle indicates the sales volume, and the color reflects the degree of competition.
• TOP Related Products: Shows the relevance of products that buyers browse, click, and purchase at the same time.
• TOP Hot-selling Attributes: View the specific attributes of hot-selling products.
• Popular Attribute Combinations: Different combinations of popular attributes.

2.1.2 Hot Search

• TOP hot search product words: Displays the hot search product words in each dimension.
• TOP Related Products: Shows the correlation between different products.
• TOP Hot Search Attributes: Display specific attributes of hot-selling products.

3. Specific steps

3.1 Analyze supply and demand index

1. Open the “Product Selection Expert” in “Data Aspect” and select the clothing category.
2. Use the “Top Sellers” tool to filter your data.
3. Download the original data and analyze various dimensions.

3.2 Set product selection index

1. Calculate the product selection index (X), (X = transaction index / browsing payment conversion rate ranking / competition index).
2. Use formula calculations in Excel.
3. Sort the results to find the best selections.

3.3 Adjust parameter weight

1. Adjust parameter weights according to your own situation.
2. If you have supply chain advantages, the transaction index may be more important.

4. Case analysis

Suppose you choose the women’s clothing category:

1. Initial data shows that “dress” has the highest transaction index.
2. After product selection index calculation, “panties” became the better choice.
3. The results show that “panties” have higher payment conversion rates and less competition.

5. Summary

Through the “Product Selection Expert” tool, sellers can systematically analyze market data and find the best-selling products with the greatest potential. Whether it’s “hot sales” or “hot searches”, it can help sellers better understand market trends and make smarter decisions.

Note: Categories with higher product selection index are usually better to do; understanding the reasons behind the ranking will help to better grasp the market; it is very important to adjust the parameter weight according to your own situation.