How to effectively use LinkedIn advertising to increase brand influence and sales opportunities

As one of the world’s largest professional social platforms, LinkedIn has more than 400 million users, covering professionals from all walks of life. For cross-border e-commerce companies, LinkedIn advertising not only helps increase brand awareness, but also increases product sales. This article will detail how to create LinkedIn ads, set target audiences, optimize ad content, and how to utilize LinkedIn’s remarketing advertising strategy.

Create a company homepage

Before creating a LinkedIn ad, the first priority is to create a complete company page. Fill in basic information such as company name and public website, and complete detailed information such as company description, website link, size and industry, so that potential customers can better understand your company.

Create a campaign

LinkedIn provides a variety of advertising types to choose from, including Sponsored Content (promotion content), Sponsored InMail (promotion InMail) and Text Ads (text ads). Once you’ve chosen the ad type that suits your business needs, you can create your campaign. For example, when you create a text ad, you specify a campaign name and the language of your target audience.

Create ad

When creating an ad, first enter the URL of the ad’s target page, which can point to a page within LinkedIn or other external links. Next, write a catchy title, upload an image, and write a concise and clear description. In order to test the effect, it is recommended to create 2-3 versions of the advertisement at the same time and run it within the same time period to compare and analyze their performance.

Choose attractive copy

Advertising copy should focus on topics that target customers care about and highlight the unique value proposition of the product or service. Use strong call-to-action phrases like “Try it,” “Download it,” “Sign up,” etc. In addition, using brightly colored pictures can also effectively attract users’ attention.

Set target audience

Specify the ad display area through geo-targeting; further segment the audience using company name, industry, size, position and other parameters. The system will estimate the target audience based on these settings.

Set bids and delivery times

Determine the bid type (CPC or CPM), set a daily budget and maximum bid limit. Also, specify a start and end date for the campaign.

Fill in payment information

After completing the above steps, confirm the advertising account information and fill in the payment method to pay for advertising costs.

LinkedIn remarketing advertising strategy

Re-engage users who have visited your site but not taken action with remarketing ads. The specific methods are as follows:

Set target website visitor demographics

Log in to LinkedIn Campaign Manager, configure the Insights tag under the “Site Demographics” option, and add it to your landing page.

Set up conversion tracking

Enable conversion tracking in your campaign and give each insight label a unique name.

Configure LinkedIn remarketing ads

Choose the appropriate type of ad and target specific audiences using the insights tags you set up earlier.

Through the above methods, precise marketing can be achieved on LinkedIn, thereby improving advertising effectiveness.

Conclusion

LinkedIn provides companies with a wealth of tools and resources to help them better connect with potential customers and expand markets. By carefully designing your ad content, accurately targeting your target audience, and using remarketing techniques, you can significantly increase your brand’s influence and ultimately convert it into more sales opportunities.