Detailed explanation of Meike’s multi-platform promotion channels and techniques
As one of the largest e-commerce platforms in South America, Meikeduo has surpassed eBay and Amazon in market share and has become the preferred platform for many cross-border sellers to enter the Latin American market. This article aims to introduce in detail several major promotion channels on the Meikeduo platform and their application techniques to help sellers increase store traffic and sales.
Promotion channels
DOTD (Deal of the Day)
DOTD is the regular promotion with the largest traffic on Meikeduo platform and lasts for 24 hours. Products participating in this event will be prominently displayed on the homepage, with a “DEAL OF THE DAY” blue label and a green discount logo, thereby gaining the highest level of exposure.
LD (Limited Deal)
LD is a flash sale event that is limited to 6 hours. Although it is short, it can bring a lot of attention because of its independent traffic entrance. The products participating in the event will display flash sale inventory, progress bar and discount information, which enhances the user’s sense of urgency to purchase. In Meikeduo’s daily promotions, LD’s traffic is second only to DOTD.
Regular Deal
Relative to DOTD and LD, Regular Deal is a week-long promotion. Although there is no dedicated entrance, products participating in this event will also display green discount labels, helping to gain stable exposure.
Promotion skills
Analyze successful sellers
Study those stores that have been successful on Meikeduo, learn their product selection strategies, pricing mechanisms, and how to manage and optimize store indicators. Drawing on these experiences can help new sellers grow quickly.
FBM seller promotion
For sellers who adopt the FBM (Fulfillment by Merchant) model, it is recommended to select 50 to 200 products with high unit prices (more than $25) as the main products, and ensure sufficient inventory support. At the same time, actively participate in various promotional activities organized by the platform, and consider using paid advertising to increase exposure.
Self-shipping seller promotion
Self-delivery sellers should control the number of products listed on each site to no more than 5,000 to avoid excessive distribution. At the same time, it is necessary to ensure order processing speed, maintain price competitiveness with local merchants, and establish a reliable supply chain system.
Preparation for moving in
Sellers who want to join Meikeduo also need to prepare a series of materials, such as proof of sales exceeding US$60,000, relevant business licenses, legal person identity certificates, etc. In addition, you also need to submit information such as store name and overseas warehouse delivery plan.
By in-depth understanding and flexible use of the above promotion channels and techniques, sellers can gain competitive advantages and achieve business growth in Meikeduo, a market with huge potential.