Mercado Libre Catalog Listing: A battleground for sellers and its advantages for Chinese sellers

As one of the largest e-commerce platforms in Latin America, Mercado Libre not only provides sellers with extensive market coverage and a huge user base, but its latest feature, Catalog Listing, has also become a popular choice for sellers. A precious resource that we compete for.

The unique charm of Catalog Listing

Page display priority

In the search results, Catalog products will be displayed first and appear at the top of the page, just like a free advertising space. This makes it easier for sellers to attract buyers’ attention in a fierce market competition.

Rich purchasing options

The Catalog page provides rich purchasing options for a product, integrating different attributes and color variants. Buyers can find all purchasing options on one page, making selection and ordering easier.

The best offer stands out

After selecting the required model parameters, buyers only need to click the “Place Order” button on the right side of the page to purchase the best offer. Meikeduo will combine the best product data submitted by multiple sellers to ensure that buyers can enjoy the best shopping experience.

Seller’s operation strategy

Seize the traffic of the Catalog page

Sellers should strive to be the main display object on the catalog page to increase exposure and traffic. This is one of the key operations to close the deal.

Provide detailed product information

The product information displayed by sellers on the catalog page should be detailed and clear, including high-quality pictures and complete product descriptions. This helps improve buyers’ confidence in their shopping decisions.

Compete to be the best offer

By providing competitive sales prices, credible store reputation, free shipping and other dimensions, sellers can strive to become the best offer on the catalog page and attract more buyers to purchase.

Benefits of Mercado Libre to Chinese sellers

FBM warehousing fee

Mercado Libre provides free FBM warehousing services to Mexican sellers. There is no need to pay any warehousing and management fees. Sellers can ship goods freely. Compared with other platforms, this saves sellers some of the warehousing tax costs.

Logistics and distribution costs

Mercado Libre’s last-mile delivery from overseas warehouses is very fast, and the goods can generally be delivered to buyers within 3 days. The shipping fee is calculated based on factors such as the seller’s store reputation, product weight, and selling price. For new sellers, it is approximately RMB 18-30. As the store’s reputation improves, the shipping fee will decrease accordingly.

VAT

Sellers who have signed up for Mercado Libre do not need to pay Mexican VAT, which means that sellers can save about 20% of tax costs.

Store promotion

Mercado Libre has a KPI assessment of store reputation for sellers. The higher the store reputation, the higher the product exposure, and it is easier for buyers to trust reputable stores.

Promote traffic

The platform will promote products based on sellers’ better listings and provide sellers with certain traffic support, reducing sellers’ energy and costs.

Summary

As the largest and fastest-growing e-commerce platform in Latin America, Mercado Libre provides Chinese sellers with a vast market and abundant opportunities. Through the Catalog Listing function, sellers can not only increase traffic and sales, but also enjoy a series of preferential policies and support. Therefore, for Chinese sellers who want to expand their business in Mexico in the long term, it is a wise choice to seize the time to enter Mercado Libre.