How to mark products as PDD on Meikeduo platform: Detailed explanation of CR touch rate and product defect rate
When processing orders on the Meikeduo platform, the importance of understanding CR touch rate and PDD cannot be ignored. CR touch rate (Contact Rate) reflects customer satisfaction with products or services, while PDD (Product Defect Rate) is a key indicator to measure product quality. Especially in terms of ensuring product quality and consumer experience, these two indicators are extremely important.
Definition of CR touch rate and PDD
CR touch rate refers to the number of complaints received in the past two months. PDD, meanwhile, refers to the number of complaints caused by products not being as described or having quality defects. Specifically, the PDD contact rate is composed of the number of complaints caused by products that are inconsistent with the description or have quality problems.
Standard values of PDD and CR
In order to ensure product quality, the Meikeduo platform has set corresponding PDD and CR standard values for different categories of products. As shown below:
- Fashion type: less than 1%
- Consumer electronics: less than 3%
- Auto parts products: less than 2%
- Household and Industrial Products: less than 1.5%
- Toys and baby products: less than 1%.
These standards are designed to ensure that consumers purchase high-quality products and promote the healthy development of the market.
How to mark a product as PDD?
To mark a listing as PDD, several conditions must be met:
- Number of orders and complaints: The listing must have at least 50 orders and 3 complaints in the past two months.
- Calculate PDD contact rate: Calculate the PDD contact rate of this listing, which is the ratio between the number of complaints due to product inconsistency with description or quality hazards and the total number of product orders.
- Compare PDD exposure rate: Compare the PDD exposure rate of this listing with the overall PDD exposure rate of the subcategory to which it belongs. If the ratio exceeds 3.5, the listing will be marked as high PDD.
Understanding Meikeduo’s specific requirements for product quality, especially CR touch rate and PDD, is crucial to maintaining product quality and improving consumer satisfaction. By mastering these basic knowledge, merchants can manage product information and market performance more effectively to ensure an advantage in the highly competitive e-commerce environment.