Meike multi-product traffic improvement and optimization strategy

Meikeduo is an e-commerce platform covering the Latin American market. In order to help merchants increase product traffic, this article will integrate multiple strategies, including product uploading, label setting, keyword optimization, and product link optimization.

1. Choose the appropriate site and category

Meikeduo currently has four sites in Brazil, Mexico, Colombia and Chile open to Chinese merchants. Each site has different consumption characteristics and needs. When choosing a site, sellers should analyze the market potential and competition level of each site, and find market positioning based on product characteristics. In addition, you also need to choose the right category to make it easier for consumers to find the brand that suits them. Generally speaking, categories such as digital, auto parts, smart home, and clothing are popular on Meikeduo.

2. Optimization of product details page

The product details page is the main factor that determines consumers to purchase products. Merchants should try their best to have rich content, clear pictures, accurate information and fluent language. Specifically, improvements can be made from the following aspects:

• Title: Contains keywords to highlight the selling points of the product.
• Pictures: Clear, real, and beautiful, showing the details and functions of the product. It is best to have real-life pictures and videos.
• Description: Introduce the characteristics, specifications, uses, advantages, etc. of the product in a detailed, complete and orderly manner to prevent information ambiguity, duplication, and errors.
• Features: Fill in complete and correct product attributes, such as color, specifications, net weight, etc., to facilitate screening and comparison by family and friends.
• Reviews: Actively respond to consumer reviews and questions to increase trust and satisfaction.

3. Use discounts and advertising

Meikeduo platform provides various promotional tools. Merchants can make reasonable use of these tools to increase product traffic according to their own circumstances and goals. Specifically, it can be applied from the following aspects:

• Discount: Set up discounts of different types and strengths, such as full discounts, discounts, free shipping, etc., to attract consumers’ desire to buy.
• Ads: Promote ads in different forms and locations, such as search results, product details pages, homepages, etc., to increase product exposure and clicks.
• Promotion: Participate in daily promotions organized by the platform, which occur at the best traffic position of the platform and display corresponding promotional products.
• Overseas Warehouse: Use the overseas warehouse service (FBM) provided by the platform to improve logistics efficiency and customer experience, and display green on the page.

4. The Importance of Product Labels

Meikeduo’s product tags are a system for identifying and classifying products. By tagging products, sellers can provide more useful information, such as product type, style, color, size, origin, etc., to help consumers better understand and filter products.

Precautions for labeling

• Labels need to accurately describe the characteristics and attributes of the product and must not contain false or misleading information.
• Avoid using vague or overly broad tags.
• Regularly optimize labeling strategies and adjust and update the labels used according to market trends and consumer needs.

5. Keyword optimization

Keywords are the bridge connecting consumers and products on the Meikeduo platform. When consumers search for products, keyword matching determines whether the product can be displayed in the front. Therefore, sellers should focus on the following aspects:

• Featured Keywords: Research the keywords of your target market, making sure to choose terms that are relevant to your product and are commonly searched for.
• Keyword Distribution: Reasonably distribute keywords in product titles, descriptions and tags to improve matching.
• Regular updates: Update keywords regularly as market trends and consumer needs change.

6. Product link optimization

Product links are the first content users come into contact with on search engines or social media, and are also their entrance to product details pages. Therefore, it is crucial to optimize product links, both to attract users’ attention and to convey the core information and advantages of the product.

Optimization of product links includes the following aspects:

• Keyword Optimization: Accurately reflect the category, brand, function, characteristics, etc. of the product, and conform to consumers’ search habits and intentions.
• Title Optimization: Highlight the selling points and advantages of the product, and stimulate consumers’ interest and curiosity.
• Description optimization: Provide more product information and details, and increase consumers’ trust and purchase intention.

To sum up, in order to increase product traffic, Meike merchants need to choose appropriate sites and categories, enrich product detail pages, use discounts and advertising, etc., and also need to optimize product tags and keywords to increase product visibility. searchability and display effects. By comprehensively applying these strategies, merchants can achieve more business opportunities and success on the Meikeduo platform.