Complete guide to Meike multi-store optimization: all-round improvement from pictures to advertising
For sellers who open stores on the Meikeduo platform, in order to improve the display effect and attractiveness of their products, image optimization is a crucial part of their operations. In addition, strategies such as optimizing product detail pages, choosing the right site and category, and leveraging discounts and advertising are equally important. The following will combine these aspects to provide sellers with a comprehensive store optimization guide.
Key points of image optimization
Main image and sub-image
The function of the main image is to display the product. You should try to avoid adding watermarks, text or excessive graphic information. Make sure the main image is clear, high-quality, and only shows front-facing photos of individual products. Sub-pictures should include multiple angles and details of the product. Choose high-quality picture materials, such as high-definition, real, no watermarks, no background, no borders, no reflections, etc., so that consumers can feel the authenticity and quality of the product.
Image format and originality
Choosing the right image format is very important. PNG format offers better quality but larger file size. The JPEG format reduces quality but offers greater flexibility. Avoid obtaining images from search engines such as Baidu Pictures. It is recommended to use large image platforms such as Qiantu.com and Taobao to find highly original and latest images.
Multiple device adaptation
Images should adapt to different devices, such as desktop computers, laptops, tablets, and mobile phones. Make sure that the image size, aspect ratio, and clarity are normal on different devices, and the loading speed is fast. You can choose to use images in SVG format, because the browser can render vector images of any size, so it is very easy to adapt on both mobile devices and desktop devices.
Product details page optimization
Choose appropriate sites and categories
Based on product characteristics and competitive advantages, carefully analyze the market potential and competition level of each site, and choose the target market that best suits you. Choosing the right product category is also crucial to ensure potential customers can find your products easily.
Optimize product details page
The title should contain keywords to highlight the product’s selling points and attract users’ attention. Product pictures should be clear, true, and beautiful, showing the details and functions of the product. It’s best to include actual photos and videos. The description should be detailed, complete, and orderly, introducing the product’s features, specifications, uses, and advantages. Avoid vague, repetitive or incorrect information.
Advertising Optimization Strategy
Improve ad quality score
The ad quality score is directly related to the conversion rate of the ad, and the conversion rate of the ad is affected by multiple factors. The following are some important factors that affect the advertising quality score: number of views, sales record, image quality, and after-sales service quality.
Increase advertising traffic and conversion rate
Try different types of ads. Different types of ads will have different effects for different products. Set an appropriate advertising bid. If the traffic of a product is low, you can increase the advertising bid appropriately to increase exposure. Continuously monitor and optimize, sellers should regularly review data and optimize ads.
Solve the problem of high ad click-through rate but low conversion rate
Optimize the detailed pictures and descriptions of the product to ensure that the detailed pictures and descriptions of the product highlight the selling points, attract buyers’ interest, and increase the conversion rate. Reasonable pricing. Setting the price too high or too low may affect the conversion rate. Sellers should set reasonable prices based on market prices and make adjustments with reference to competitors.
Conclusion
Through the above strategies, sellers can increase product exposure and conversion rate on the Meikeduo cross-border e-commerce platform, and increase sales performance. Strategies such as optimizing product images, choosing appropriate sites and categories, optimizing product detail pages, using discounts and advertising are all effective means to increase product traffic and conversion rates. I hope the above suggestions will be helpful to sellers and friends in operating and optimizing Meikeduo stores.