The professionalism of the store page display will also directly affect the customer’s stay and listing conversion. A good store page helps sellers attract more buyers to browse and like the store.
1. Understand the composition of the store.
A complete store page display diagram (without the help of any third-party tools) consists of seven major sections.
2. Set Store Categories.
3. Set Store Name.
Enter “Manage My Store” and click “Edit Store”. Enter Store Name and enter the store name in the text box below, but it must not exceed 35 characters.
It cannot be the ID of other eBay users; it cannot end with a commonly used domain name, such as .decom, .net, etc.; it cannot be the same as or very similar to the company name protected by intellectual property rights; it can be consistent with the eBay ID, but it must meet the above conditions; try to choose a store name that is easy to remember, and don’t choose an English name that is too uncommon/unreadable; try to create an integrated brand effect.
4. Set the store banner.
Store Banner, as the store’s facade, can help sellers highlight the store’s main products and buyer groups, and clarify consumer positioning. At the same time, it can also allow customers to get what we want to do, what activities we have, or how much discount the product has at first glance. When setting, enter “Manage My Store” and click “Edit Store”, enter “Billboard”, and click “add image” to upload pictures. The picture cannot exceed 12M and the pixels are 1200px X 270px.
5. Set the Logo (store logo).
Enter “Manage My Store” and click “Edit Store”. Enter the Logo. When you put the mouse on it, “Add image” will appear on the right. Click it to upload. The image cannot exceed 12M and the pixels are 300px X 300px.
6. Set Store Description.
Enter “Manage My Store” and click “Edit Store”. Enter “Store Description” and enter the store description in its text box. The text box should be within 1000 characters.
7. Set Featured Items.
Enter “Manage My Store”, click “Edit Store”, enter “Featured listing”, and click “Select listing” to automatically select the items you need to recommend. You can select up to four products in the store at the same time as featured listings for display, and if there are less than 30 online products, this function will not be displayed.
8. Set All Listing.
Go to “Manage My Store” and click the last item “Select the layout in which items are displayed in your Store” in “Edit Store”. You can choose to display the online products in the store in two ways: “List” and “Gallery”.