How to become a top seller on eBay: a comprehensive guide from store opening conditions to sales strategies
What it means to be a top seller on eBay
Becoming a top seller on eBay not only represents a high reputation and performance on the platform, but also brings more exposure and traffic, increasing consumers’ trust in sellers and willingness to purchase. In addition, top sellers can also enjoy various privileges and benefits provided by the platform, further promoting sales growth and increasing brand influence.
Requirements to become a top seller on eBay
Sales requirements
Sellers need to have completed hundreds of transactions in the past year and must have sold $1,000 or more in product sales to U.S. buyers.
Order requirements
In the past three months, sellers need to complete transactions with US buyers and at least 90% of the logistics information on my eBay can be uploaded to the platform on time.
Bad transaction rate
During the last credit evaluation period, the seller’s bad transaction record should be less than 5% or equal to 0; the seller’s outstanding eBay refund guarantee and shopping deposit closed cases should not exceed 0.3%.
Delayed delivery rate
Sellers must deliver goods on time, so the late delivery rate must be less than 3%.
In addition to the above requirements, sellers also need to have excellent sales performance, good customer service, and strictly abide by platform rules and policies.
Excellent sales performance
Sellers need to focus on product quality, optimize logistics and after-sales service, and provide an excellent shopping experience to win the trust and satisfaction of consumers.
Good customer service
eBay emphasizes customer satisfaction, so sellers need to provide excellent customer service. This includes promptly responding to buyers’ messages, answering questions, handling refunds and after-sales issues, etc.
Abide by platform rules and policies
Sellers need to strictly abide by eBay’s set of rules and policies to avoid violations and complaints.
Actively participate in platform activities
Sellers need to actively participate in platform activities and promotions to increase product exposure and sales opportunities.
Key strategies to achieve becoming a top seller on eBay
Product differentiation and positioning
In the fiercely competitive cross-border e-commerce market, sellers need to choose differentiated products and clearly position their target audiences.
Optimize product descriptions and images
Clear and accurate product descriptions and attractive product images are crucial to attracting buyers.
Integrated marketing strategy
Sellers need to develop a comprehensive marketing strategy, including online and offline promotion.
Provide excellent customer service
Excellent customer service is key to earning buyer loyalty and reputation.
Continuous learning and innovation
The cross-border e-commerce industry is changing rapidly, and sellers need to constantly learn and update their knowledge and skills.
EBay store opening fees and conditions
Shop opening costs
Store order fee
The stores on the platform are mainly divided into various types. The higher the level of the store, the more rights it can enjoy. Of course, the ordering fee of the store will also increase accordingly. For a basic store, the subscription fee is generally around US$21.95 per month.
Product upload fee
If the seller exceeds the free quantity when uploading products, the corresponding product upload fee will be charged. Different types of products and product prices, etc. will affect the amount of this fee.
Product sales commission
Every time a seller sells a product, the platform will also charge a certain sales commission, and the commission ratios for different categories are also different.
Store opening conditions
Business License
If you want to open a corporate store, you need to provide a business license.
Seller ID card
Such as ID card information, recent personal photos, address proof information (the address proof must be consistent with the registered address), etc. This information will also be needed for real-name authentication.
Email and mobile phone number
Must be an email address and mobile phone number that have not been registered on this platform.
Becoming a top seller on eBay is the goal of many cross-border e-commerce sellers. Sellers can succeed on the eBay platform through excellent sales performance, good customer service and compliance with platform rules. However, becoming a top seller requires continuous efforts and optimization, including product differentiation, integration of marketing strategies, improvement of customer service, and continuous learning and innovation. Only through continuous efforts and optimization can we achieve greater success in the highly competitive cross-border e-commerce market.