How to become a qualified eBay seller and its importance

When opening a store on the cross-border e-commerce platform eBay, sellers not only need to pay attention to how to write qualified product introductions, but also need to understand the importance of seller ratings and how to choose appropriate products for sale. Here is a guide on how to become a qualified eBay seller.

Key points for writing product introduction

Title writing

The product title is the first step to attract buyers. It should be concise and contain precise keywords. It is best to control the title length between 11 and 15 characters, and follow English writing conventions, that is, capitalize the first letter of the title. In order to ensure that the title is professional and attractive, you can use the format of “main keywords + related words + keywords + product attributes (such as size, color) + features”.

Product status description

When describing the status of the product, sellers must accurately indicate the condition of the product, such as new, refurbished, or second-hand, and ensure that the description is consistent with the actual product to avoid any information that may mislead buyers.

Detailed description and store policies

The product details description should include all the information that buyers care about, such as payment policies, logistics policies, return and exchange policies, etc., and clearly indicate working hours and response times. This step not only helps to increase buyer trust, but also reduces possible subsequent disputes.

Logistics and Return Policy

Logistics settings

When setting up logistics, sellers can choose a fixed freight mode or set freight rates according to different regions according to actual conditions. For international sellers, choosing the right logistics service is crucial, not only considering cost-effectiveness, but also shipping speed and safety.

Return and Exchange Policy

Develop a concise and clear return and exchange policy, and clearly support return requests within 30 days. This is eBay’s basic requirement for sellers.

Problems faced and solutions

Possible problems

• Fine
• Restricted account permissions
• Ratings dropped
• Account banned

Solution

• Abide by platform rules
• Proactively handle buyer complaints
• Improve business methods
• Seek official or third-party help

Seller rating system

Bay divides sellers into three levels: excellent rating, qualified and unqualified based on their performance. To become an excellent rated seller, you need to meet certain transaction volume requirements and maintain a good customer service record.

Personal seller product selection strategy

• Find popular products: Refer to the best-selling lists on large e-commerce platforms to research your competitors’ best-selling products
• Look for high-margin products: Focus on the product’s profit margin and market demand
• Launch best-selling products: Analyze market trends and select products with competitive advantages

Through the above guiding principles, eBay sellers can not only improve their competitiveness, but also effectively avoid a series of problems caused by illegal operations, thereby achieving long-term stable development.

The above content is based on the experience sharing of many eBay sellers. I hope it will be helpful to friends who are about to start or have already started business on eBay.