eBay is a website that allows people around the world to sell, auction and shop online. Sellers are going to try to sell their handmade products on the platform. First, you need to understand the eBay platform.
1. Understand the eBay platform.
eBay Group was founded in Silicon Valley, California, USA in September 1995 and is a leader in the global business and payment industry. eBay Group’s business includes three major sectors: online trading platform eBay and eBay Enterprise, which provides retail channels and digital marketing convenience for global companies. Among them, the online trading platform eBay is an online shopping and auction website for global consumers. eBay’s total merchandise transaction volume in 2017 was US$88.4 billion and its net revenue was US$9.567 billion, an increase of 7% from US$8.979 billion in 2016. eBay registration is free, the fees are low, and the customer base is large. Local sites in 40 countries around the world cover 338 million registered users and 276 million online customers in 160 countries.
2. eBay platform sales method.
eBay provides sellers with three ways to list products, namely auction, fixed price, and auction + fixed price combination. Auction is a common sales method used by eBay sellers. It is sold through competitive bidding, and the highest bidder wins. Fixed price is to list items by setting a price. This sales method can facilitate buyers to buy products quickly. The auction + fixed price combination is that sellers choose auction when selling products, set the lowest starting price, and then set a satisfactory “reserve price” based on their own judgment of the value of the items.
3.eBay China.
In order to better help Chinese sellers conduct cross-border transactions on the eBay platform, eBay has established a Chinese portal site, through which Chinese sellers can sell products to the world. eBay China’s main business includes export foreign trade, import domestic trade and technology research and development.
4.eBay’s characteristics.
eBay has relatively strict requirements for sellers, and also has high requirements for product quality, and price competition is also quite fierce. eBay is facing a mature market, which has high requirements for product and service quality, and the platform rules tend to protect the interests of buyers. For new sellers, eBay has the advantage of a low threshold. As long as you simply register an eBay account, you can easily conduct foreign trade sales at various global sites set up by eBay. Relying on eBay’s global C2C platform, sellers on eBay can reach end consumers, shorten the transaction process, and obtain higher profits.