When facing many RFQs, sellers need to quote the RFQs with clear purchasing needs after analyzing the RFQ details and buyer information. Because the rights to reply each month are limited, sellers must carefully select the appropriate RFQs to reply.
[Operation Tips]
1. Analyze RFQs.
First, analyze the search display page, focusing on the title, purchase quantity, country, remaining quotation seats, etc. From the title, you can judge whether the buyer’s needs match the seller. If the remaining quotation seats are 0, there is no chance to quote unless you have unimpeded access.
The second is to proofread the details. It is necessary to proofread whether P is consistent with the position, whether the company name really exists, and whether the RFQ details are detailed. The information written by the customer will generally clearly state the description of the required product, quotation requirements, etc., and attach product pictures or documents as attachments. Generally, the more detailed this part is, the higher the quality of the RFQ.
Analyzing the buyer’s information can allow sellers to understand the other party’s gender, position, purchasing practices and company situation. It can also analyze the buyer’s preferences, what information has been retrieved, how many purchase information has been published, and how often the buyer logs on to the website.
2.RFQ quotation.
After analyzing the RFQ and buyer information, you can select the appropriate RFQ and start quoting. Click the “Quote Now” button, fill in the quotation form, and you can reply. The quotation form is a fixed format for replying to RFQs provided by the Alibaba platform.
(1) Product name. The name must be highly consistent with the buyer’s RFQ name. The title must be concise and preferably not more than 50 characters. Whether the buyer clicks on it depends on the main title of the RFQ quotation. The title must attract buyers and can indicate that you are a factory, fast delivery, factory price, etc.
(2) Product details. Good product details need to include a complete product description, product selling points and advantages, and answer questions specifically raised by customers. It must also have a clear and concise layout.
(3) Pictures. Although pictures are not a must, they are very easy to attract customers. Pictures should be square (1000 pixels x 1000 pixels) and can be placed in order of the front, side, details, material, etc. of the product.
(4) Price. The validity period of the quotation must be filled in, but the period should not be too long. When industry prices or exchange rates fluctuate greatly, the longer the period, the greater the risk. A shorter validity period also suggests that customers place orders early to avoid price increases.
(5) Samples. Providing samples is an effective technique to improve the competitiveness of RFQ quotations. Skillful explanation of sample costs can help convert subsequent orders.
(6) Message to buyers. It can be written in the form of a counter-offer, with additional explanations based on the buyer’s needs. You can also ask the buyer about the value of the first order to encourage customers to place orders. It can also reflect the company’s strengths and advantages.
(7) File upload. The platform stipulates that fields cannot display advantages. You can upload attachments, such as the company’s related product catalogs, information that buyers are concerned about, and information that demonstrates the company’s strengths.