Although English is the main common language of international trade, there are still many countries where buyers do not understand English. In order to enable customers to understand themselves through more channels and to provide customers with a more convenient viewing environment, Alibaba has created a multilingual platform. Currently, there are 11 markets where products can be published independently. The target market of the seller’s company is Spanish-speaking countries, so he plans to publish products in the Spanish market.
[Operation Tips]
1. Enter the “Multilingual Market”.
Select the “Business Management”-“Multilingual Market” option in the navigation bar on the left side of the “My Alibaba” operation platform to enter the multilingual backend management homepage.
2. Select the product category.
Select the category market and click the “Publish Product” option to enter the category selection. You can select the product attribution in order according to the level, or enter the keyword to search the corresponding category, and then click “I have read the following rules and publish the product now”.
3. Fill in the form.
The product release process is basically the same as the international station platform, with only minor differences. The order of the form on the multilingual platform is different. It mainly consists of basic information (name, keywords, main picture), product attributes (professional, general, custom), product description (normal editing, within 50,000 characters), and transaction information (online wholesale, payment, logistics). It is simpler than the international platform. You can only set one keyword, and you can only set product groups in the store. You can directly set online wholesale.
4. Submit and publish.
After filling in the form, you can submit it for review. After passing the review, it will be published on the corresponding site.