How to successfully open and run a new eBay store: The complete guide

In the field of e-commerce, especially in the cross-border e-commerce environment, eBay, as an important platform, provides sellers with abundant opportunities. Opening an eBay store can not only enjoy more complete service resources, but also better attract buyers through customized pages and easy-to-use tools, thereby expanding foreign trade business.

Steps to open an eBay store

New sellers should follow the following steps when opening an eBay store:

1. Log in to your eBay account, click the “MyeBay” hyperlink on the homepage, enter the “MyeBay” page, and select the “Account” button.
2. On the account page, click the “Subscriptions” hyperlink in the list on the left.
3. Enter the “My Subscriptions” page and click the “Choose a Store” button.
4. On the select store type page, select the appropriate store according to your needs, such as the “Starter” section, and then click the “Select and Review” button.
5. Enter the subscription store page, select the subscription method, set the store name, and click the “Submit order” button.
6. The system will prompt the store that the subscription is successful and display relevant details.
7. In addition, the seller will also receive an email confirming the successful opening of the store.

Important decisions for novice sellers

For novice sellers, there are two important aspects to consider before opening a store:

1. Select target site

Each eBay account can only open one store on one site, so it is crucial to choose a suitable target sales site. This can be assessed from the following two perspectives:

• Choose sites with better sales in the categories you operate.
• Consider the markets you want to focus on in the future.

When choosing a site, novice sellers need to have a comprehensive plan for their eBay business and ensure that the selected target site meets their business needs and actual conditions.

2. Determine store type

After selecting the target site, novice sellers also need to determine the appropriate store type. eBay’s store types are mainly divided into five types: Starter Store, Basic Store, Premium Store, Anchor Store and Enterprise Store. Different store types provide different listing quantities and benefits. The higher the store level, the more free listings and store benefits you will enjoy, but the corresponding rent will also increase.

Conclusion

In summary, successfully opening and operating an eBay store requires novice sellers to pay attention to the decision-making process of choosing a target site and store type. Through the above detailed steps, sellers can efficiently set up and operate their eBay business to achieve business goals.