Use eBay product selection tools to improve sales strategies
Sellers operating on the eBay platform often need to use some tools to conduct data analysis to better understand market demand and consumer preferences, so as to make informed product selection decisions. These tools can help sellers check product sales Results, hot-selling categories, hot-searched categories, product selling prices and other data. Next, we will introduce in detail several commonly used eBay product selection tools and how to use them.
Terapeak: Deep Insight into Market Dynamics
As a leading e-commerce market data research service provider, Terapeak provides a number of services including product value assessment, business opportunity assessment, gap market identification, competitor price research, sales performance and traffic monitoring.
Popular product research
Through the hot-selling information provided by Terapeak, sellers can find the most popular products currently or in the past to guide product selection decisions. The specific steps are as follows:
- Log in to Terapeak and click the “Popular Searches” option in the “Research” drop-down list;
- View the query results displayed by the system, including information such as popular categories, popular media, best-selling products, and best-selling titles.
Competitor market share analysis
Sellers can also use Terapeak to measure and analyze the market share and price strategies of their strongest competitors. The specific operations are as follows:
- Log in to Terapeak and click the “Product Research 2.0” option in the “Research” drop-down list;
- Enter keywords for the product to be researched, set filter items (such as price range, item condition, etc.), and click “Apply”;
- Click the “Sellers” tab in the search results to view detailed information about the sellers selling the product.
WatchCount: Pay attention to eBay product popularity
The WatchCount website allows sellers to view the most popular products on various eBay sites by searching for a certain keyword, including information such as sales volume, title, selling price, and similar models. The specific steps are as follows:
- Log in to the WatchCount homepage, enter keywords in the “Keywords” text box, such as “women shoes”, select the site as “US”, and click the “Show Me” button.
Watched Item: Track hot-selling items
The Watched Item website allows sellers to view the best-selling items in various categories on the eBay site and provides sales data in multiple countries. The specific steps are as follows:
- Log in to the Watched Item homepage, enter keywords, such as “iPhone case”, select the “Cell Phone & Accessories” category, select a site such as the US site, and click the “GO” button.
ListingsHistory: Digging into the sales history of rare items
ListingsHistory is a very useful tool for those rare items that are difficult to find in the same style on eBay. It searches a database of every collectible sold on eBay since 2014, offering an “only auctions with bids” search option. Sign up as a member to get more product details.
Algopix: Data-driven product selection assistant
Algopix is free eBay software designed to help sellers grow their businesses in a healthy way. It provides the data-driven decision-making tools required by sellers of all sizes, allowing users to search up to 3,000 or 10,000 products per month via CSV files.