How to set up related products on eBay to improve sales and customer experience
In today’s digital era, e-commerce platforms have become an important way for merchants to promote and sell products. As one of the world’s most well-known online shopping platforms, eBay provides sellers with vast sales opportunities. On eBay, an effective strategy is to set up product associations to increase product exposure, sales, and customer satisfaction.
What is product association?
Product association means linking your product with other related or complementary products so that buyers can more easily discover and browse other related products. By setting up product associations, you can show buyers other products that are relevant to their purchase intent as they browse your products. This association not only improves sales opportunities, but also increases buyer interest and loyalty to your store.
How to choose suitable related products?
Selecting associated products requires meeting the following points:
- Crossover: Sellers can associate products with different traffic flows to products that need to be associated based on the actual situation of the store, the sales volume, release time, traffic stratification, etc. of the products in the store. For example, a product with the highest traffic can be associated with a product with high sales volume and high profit, or it can be associated with a new product.
- Relevance: Ensure that the recommended products are products that buyers are interested in or similar products, and accurately grasp the points of interest and concern of buyers.
- Multiple considerations: Recommend products from different dimensions. Usually, related products are placed in the product description, and sellers also need to pay attention to the number of products. On the premise of ensuring product quality, the display style of related products should be consistent with the main product.
How to set product association
Take advantage of eBay’s built-in features
eBay provides some features and tools to help sellers set up and manage product associations. The specific steps are as follows:
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Choose the right products: First, you need to determine which products are related or complementary to your target product. Consider the product’s functionality, purpose, style, or other commonalities to find products that are suitable for association.
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Use eBay’s product association function: Log in to your eBay seller account and find the “Associate Products” or similar option on the product edit page. Enter the keywords or other identifiers of related products, and eBay will display related products for you to choose from. Choose the appropriate affiliate products and associate them with your target products.
Other setting methods
In addition to using eBay’s own functions, there are other methods that can help sellers set up related products:
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Enter the store’s marketing tools interface: Find cross promotions from Product Promotions in the toolbar. You can formulate rules for item-related marketing by setting keywords.
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Data Supervisor: Data Supervisor can help sellers connect products with marketing, display positive or sufficient reviews of products, thereby increasing customer traffic.
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Soldeazy software: There are many places related to this software, which can appear above or below the product description. For example, the bottom of Chen’s product description is a very good location. If the buyer can see this page, it basically means that he is interested in this product.
Provide clear relevant information
When setting up product associations, make sure to provide clear association information to buyers. On the product page, clearly mark other products associated with the target product and provide relevant instructions and recommendations. This way, buyers can easily find other related products while browsing your products and be more likely to add them to their cart.
Regularly update and optimize product associations
Product association is not a one-time task, but a process that requires continuous updating and optimization. Regularly review and evaluate the product associations you set up to ensure they are aligned with current market trends and make adjustments based on buyer feedback and sales data. You can monitor the sales performance of your affiliate products, learn which affiliate products are popular, and update your product affiliates based on demand and trends.
In the highly competitive e-commerce market, setting product associations is one of the important strategies to improve sales and customer experience. By choosing your associated products appropriately, leveraging eBay’s features and tools, paying attention to market trends, and continuously optimizing, you can maximize the potential of product associations and bring more success and growth to your eBay store.