Product Boost is a new traffic promotion tool launched by Wish in 2017. It combines the data of Wish merchants with the backend algorithm to increase the traffic of related products. Product Boost charges a promotion fee for a single product. The promotion is based on the search keywords corresponding to the product. The bid is based on the keyword bid and gives 1,000 traffic for every x value. For newly-operated stores, if you want to increase traffic, you can try using the ProductBoost promotion tool.
[Required information]
Prepare product keywords, set the bid, and set the budget.
[Operation tips]
1. Create an event.
Enter the backend, click “Product Boost”, and select “Create Event” in the drop-down menu.
2. Set the event name.
Set the event name in the “Event Settings” area. The event name is the way to identify the event. All events have a unique event ID, which can be found through the event link address.
3. Set the event time.
You can select the start and end time of the activity, and you can also choose to update it in a loop, so you don’t have to worry about interrupting the promotion to achieve the best results.
4. Add product IDs, keywords, and bids.
Add the products you want to participate in Product Boost. Only one product ID is allowed per line. If you need to add more products, click “Add more products”. You can submit up to 200 product IDs for each activity. Product-related keywords are separated by commas. Submit at least 1 keyword for each product, but not more than 30. The bid is the fee paid for every 1,000 traffic of the active product, and the minimum bid price is $0.3/1,000 traffic.
5. Set a budget.
In the “Amount of this promotion” area, fill in the maximum fee you are willing to allocate. The cost of the promotion will not exceed the budget. Be sure to click “Save” to submit the activity.