Detailed explanation of eBay personal store opening process and product selection strategies

eBay personal store opening process

Register an account

1. Preliminary preparation: ID card, mobile phone number, email address, credit card and personal cross-border collection account.
2. Register eBay account: Visit eBay official website, click the “Register” button, and fill in information such as email address, password, name, and mobile phone number.
3. Mobile phone number verification: The platform will send a verification code to the registered mobile phone number provided. Enter the received verification code to complete the mobile phone number verification.

Steps to open a store

1. Create a store: Log in to your eBay account, click the “My eBay” option, select “Seller Center” from the menu on the left side of the page, and select “Create a new store” or “Add new product” options.
2. Set payment method: In the store settings, set the payment method and select electronic payment methods such as PayPal.
3. Publish products: Publish products in the store, including product images, descriptions, prices, shipping costs, return and exchange policies and other information.
4. Accepting orders: When a customer places an order, the seller needs to accept the order in a timely manner and process the order, including shipping, providing logistics information and tracking, etc.
5. Manage stores: Sellers need to manage their stores in a timely manner, including optimizing store information, maintaining customer relationships, and handling after-sales issues.

Product selection strategy

Principles of product selection

1. Price Range: Choose products priced between $150 and $300.
2. Product weight: Considering logistics costs, choose lighter products.
3. Avoid competitive markets: Don’t try to enter a niche market where your product is priced competitively.
4. Easy to assemble and use: Choose products that are easy to assemble and use.
5. Know the product: Sell products you understand so you can better guide users in using them.

Do not follow best-selling products

Generally, sellers are not recommended to sell best-selling products because best-selling products are usually dominated by large companies and competition is very fierce.

Notes

1. Understand eBay policies: Before opening a store, you need to understand eBay’s policies and regulations in detail to ensure that the store meets the platform requirements.
2. Provide excellent customer service: Good customer service is key to retaining existing customers and attracting new ones.
3. Maintain a good reputation: On eBay, reputation is crucial, ensuring product quality and providing reliable shipping services to win favorable reviews from buyers.
4. Update the store regularly: Keep the store active, update products regularly, and show buyers the uniqueness of the store.
5. Learn marketing promotion: Increase store exposure through effective marketing strategies, such as using recommendations, special offers and other tools to attract more potential buyers.

Through the above steps and precautions, individual sellers can successfully open a store on eBay and win the market through reasonable product selection and high-quality services.