The higher the OZON rate, the greater the probability that the product will be displayed in the ad. For OZON sellers, how to set the advertising rate is very important. This article will introduce the setting of OZON advertising rates.
How to set advertising rates in OZON?
1. Formulate automatic rates
First, after selecting a product from the campaign, the OZON system will automatically formulate a competitive rate for the product. These rates are determined based on the bidding of competitors in the past three days. The system will propose a rate that can reach 50% of all possible display frequencies and clicks. This means that the advertising exposure rate is high and only half of the cost of competitors is required.
2. Formulate manual rates
If merchants want more control, merchants can manually obtain specific advertising rates. Here is the manual rate setting process:
Launch a campaign: Log in to the OZON merchant account, then go to Promotions → Templates and open the desired campaign.
Modify the rate: If the merchant only wants to change the rate of one product, you can fill in the “Rate” field. If you want to change the rates for multiple products, click “Specify Rates” and specify the values.
Select a payment model and strategy: In the rate settings, you need to select a payment model and strategy. The payment model can be “Based on Clicks” or “Based on Impressions”, while the strategy can be “Fixed Price” or “Maximum Coverage”.
Enter rate value: Fill in the corresponding rate value according to your selection. The amount includes VAT. These values can be changed at any time, and the new rate will take effect within 1 to 3 hours.
With manual rates, advertising costs can be managed according to actual conditions and strategies to ensure that the campaign runs within the budget.
3. Recommendations for improving competitiveness
When setting rates, you can choose the following suggestions to improve the competitiveness of advertising promotion:
Regularly analyze the bidding of competitors and understand market trends.
Adjust the rates according to the audience and competition of the product.
Keep an eye on the activities of competitors and take timely actions.
Apply OZON’s automatic rate proposal as a reference, and then adjust it according to actual conditions.
Understand the importance and steps of OZON advertising rate setting, and improve product exposure and promotion effect in advertising through automatic or manual rate setting. Adjust rates according to competitor bidding and market trends to maintain competitiveness. Master OZON advertising rate setting skills to create accurate promotion strategies for products.