Sellers all know that Amazon product ranking is important because it determines whether buyers can see the seller’s products after searching for keywords. If the seller’s product ranking on Amazon’s website drops naturally, the impact will be greater, which will cause buyers to be unable to search for products and thus affect sales. So why did Amazon’s natural ranking suddenly drop? What is the impact?
1. Systemic problems.
Of course, Amazon’s ranking is based on system algorithms. Naturally, we don’t know what Amazon’s ranking mechanism is, because it is constantly updated, so the ranking of products will be affected. However, several key factors such as Amazon product reviews, listing sales, BSR ranking, product conversion rate, etc. are the main factors affecting Amazon’s ranking. For example, the importance of reviews is increasing, so everyone should guide buyers to make good reviews. Admittedly, Amazon’s system sometimes has bugs, which causes the natural ranking of all products to disappear. In this case, there is no need to worry too much, just pay attention to the system message and wait for recovery.
2. Modify product information.
Changing product names, keywords, descriptions, classification information, etc. will also have a great impact on Amazon’s ranking. For example, keywords, buyers mainly find your products by searching for keywords. If certain keywords are modified, it will have a greater impact on keyword searches. The more changes there are, the greater the impact will be, so sellers cannot change the login information frequently, but should modify it according to the data so that the ranking will not change.
3. Product sales.
Product sales in the natural ranking are also very important. There is a sales ranking list on the Amazon website, which can be judged based on the sales trend of the product. Similarly, the products in this list will be weighted accordingly, and the natural ranking will be higher, which will bring more conversions and traffic. On the contrary, if your product sales are low, the ranking will naturally be affected.
4. Excessive bad reviews.
As we all know, Amazon’s review rate is relatively low, so if buyers rate you, it will be more serious. Bad reviews will lower your natural ranking. This will also affect the shopping intentions of more potential buyers and reduce Amazon’s conversion rate, forming a huge impact. In addition, problems such as insufficient inventory and unreasonable prices cannot be ignored.
In addition to this, there are many other factors that affect Amazon’s natural ranking, so everyone needs to find out the reasons why their ranking disappears, and then optimize it in a targeted manner to ensure that their product ranking is not affected, but more competitive!