How to effectively use eBay seller performance chart to improve account performance?

For new sellers, it is important to pay attention to the performance of their accounts in a timely manner. This includes, but is not limited to, key metrics such as account compliance, level, listing quality and shipping process, defective transaction ratio and analysis of causes, percentage of disputes received and canceled transactions. Through the eBay seller performance table – Seller Dashboard, you can comprehensively monitor seller performance to ensure that all indicators are maintained above standards, thereby maintaining good seller services.

Operation skills

Enter Seller Dashboard

Enter the account backend and click “Seller Dashboard” in the “My Account” drop-down menu on the left to view the current site, seller level, bad transaction rate, shipping delay rate, unresolved dispute rate, and order number Upload rate (US site only) as well as details such as sales over the past 12 months and monthly review metrics.

Transaction defect rate (bad transaction rate)

The bad transaction rate mainly examines canceled transactions (such as out-of-stock) and unresolved disputes. Unresolved disputes specifically refer to situations where the seller fails to handle the matter in a timely manner or the buyer is dissatisfied with the outcome and escalates it to the eBay platform. eBay ultimately determines that the responsibility lies with the seller.

Late shipment rate (delivery delay rate)

Although the shipping delay rate itself will not directly cause an account to be disqualified, it will affect the visibility of the product and may even result in forced extended processing times for online products. In order to prevent this from happening, the seller needs to ensure that any of the following conditions are met: the goods are shipped within the specified time and a valid tracking number with A-Scan information is uploaded; the buyer confirms receipt of the goods on time; the goods are delivered within the expected time .

Cases closed without seller resolution (unresolved dispute rate)

There is a separate assessment standard for unresolved disputes, which is only divided into two levels: “Below Standard” and “Top Rated”. Once the standards are exceeded, they will be classified as low-level sellers. Specifically, the requirement for “Top Rated” is that the number of unresolved disputes does not exceed 2 or the ratio is not higher than 0.3%.

Tracking uploaded on time and validated (valid order number upload rate)

This indicator is for all transactions sent to the United States, regardless of the amount, and is subject to a three-month assessment. Even if it does not directly affect sales, if it fails to meet the standards, it will not be able to obtain a “Top Rated” rating. When all the above criteria reach an excellent level, the seller will not only be able to obtain the title of “Excellent Rated Seller”, but also have the opportunity to enjoy a 10% closing fee rebate when certain conditions are met, and a gold medal display on the buyer’s search results page.