For cross-border merchants on the Ozon platform, it is particularly important to understand and follow logistics standards. Merchants can effectively manage their logistics needs, ensure the service level of merchants, and avoid negative impacts on their own stores. Efficient logistics management can not only improve buyer satisfaction, but also maintain advantages in the fierce e-commerce competition. So how to do it? This article will reveal how to master Russian logistics strategies and avoid high order cancellation rates.
What are the logistics methods of the Ozon platform?
The Ozon platform provides three merchant shipping methods: FBO, FBS and realFBS.
1. FBO method:
FBO (Fulfillment by Ozon) This model provides official warehousing, packaging and logistics distribution services for local merchants on Ozon. This method is suitable for merchants who want to use Ozon’s complete logistics services.
2. FBS method:
The FBS (Fulfillment by Seller) method allows local merchants to use their own warehouses, and after packaging, the packages will be handed over to Ozon Rocket for delivery. This method is suitable for merchants who have the ability to manage warehousing and packaging on their own.
3. RealFBS method:
For cross-border merchants, realFBS is the only shipping method. This model stipulates that merchants use specific online integrated logistics services on the Ozon platform for shipping, such as GBS, Cainiao, China Post, etc.
Efficient handling of Russian logistics strategies
Cross-border merchants face specific logistics challenges, especially in terms of meeting Ozon logistics standards. Here are some of the main logistics countermeasures:
1. Master the restrictions of air and road transportation
The vast majority of Ozon-designated logistics providers provide air and road transportation. Air transportation strictly controls the size, weight and category of packages, and merchants need to determine the acceptable product types with logistics providers before delivery.
2. Handling channel errors
Cross-border merchants use integrated logistics services, so they should pay attention to the shipping channel of the order. If the actual shipping channel is different from the one selected by the buyer, it will result in a channel error. The order must be shipped through the logistics channel selected by the buyer when placing the order.
3. Prevent the risk of low service level
The Ozon platform has strict indicators for the service level of merchants. If the order cancellation rate exceeds 10%, the merchant will receive a warning. A high cancellation rate may lead to product removal and store blocking.
How to avoid a high cancellation rate
It is particularly important for merchants to avoid a high order cancellation rate. Here are some key countermeasures:
Guarantee inventory: Make sure all products are in stock and available for shipment before shipment.
Inventory information upgrade: Regularly maintain and update the quantity and inventory status of warehouse products.
Technical processing issues: If the order is canceled due to technical problems on the Ozon platform, communicate with the platform in a timely manner and provide necessary evidence.
For cross-border merchants on the Ozon platform, it is very important to understand and follow logistics standards. Merchants can ensure their service level and maintain their advantage in competition through effective logistics management. At the same time, merchants also need to master Russian logistics strategies to avoid high order cancellation rates in order to maintain their reputation on the Ozon platform.