Compared with the fiercely competitive cross-border stores, Lazada local stores have many advantages, so many sellers have settled in one after another. This article analyzes the differences between Lazada local stores and cross-border stores.
1. Different shopping experience
Customers are God. If sellers choose to do e-commerce in Southeast Asia and want to develop smoothly in the future, then sellers must fully consider the needs of buyers. From the shopping experience of the two types of users on the Lazada platform, the advantages and disadvantages of the two are obvious.
Ranking advantage: First, starting from the platform buyers searching for products in the search bar, the ranking is based on the priority of the local stores that display the products.
Logistics advantage: The second is logistics timeliness and after-sales service. Local stores have their own supply of goods in the local area. Buyers who choose local store products can receive the goods in a short time, while cross-border stores generally supply in China. It takes a long time to transport goods, and logistics timeliness does not dominate.
After-sales advantage: If there are quality problems with the goods purchased from local stores, they will be solved in a timely manner, and it is difficult for cross-border stores to ensure that the interests of buyers are fully protected. It is precisely because of these differences that there is a clear competitive gap between cross-border sellers and local sellers.
2. Differences in commodity sales
Cross-border sellers should know that there are certain restrictions on the selection of commodity categories by stores, which is caused by different logistics and customs control factors in different countries. Many commodities from domestic cross-border sellers are prohibited from sale.
For sellers, the categories they are good at operating are unique in themselves. If there is another layer of restrictions, they will not choose too many commodities to sell.
But local stores are not affected by this. For local stores, the platform has opened various free shelves. From the perspective of commodity sales, local stores have a wide variety of commodities and the conversion rate will be much higher than that of cross-border stores.
3. Differences in store commissions
Lazada local stores do not charge commissions, while cross-border stores are different. Except for Vietnam, merchants pay a commission of 1%-4%, plus a 2% service fee.
Obviously, the platform plans to support local e-commerce sellers. The difference between service fee rates and commissions brings more competition and development opportunities to local sellers.
4. Differences in logistics systems
Local store sellers usually have their own overseas warehouses, or choose to cooperate with third-party overseas warehouses, so they can quickly deliver to sellers from local locations, while cross-border stores do not have the costs required for international logistics.
The above is the difference between Lazada local stores and cross-border stores. Local stores have many advantages, and local merchants can learn more about them, make more references, and operate their own stores smoothly.