Comprehensive introduction to Amazon’s backend functions: integration of app store and B2B platform

In Amazon’s seller backend, the two important tabs are “App Store” and “B2B”, which provide sellers with diversified resources and support to meet different operational needs.

App Store Tab

Official mobile app

The mobile application officially launched by Amazon allows sellers to conveniently manage their stores through their mobile phones and supports basic operations, such as replying to buyer messages and modifying prices. This feature is being gradually improved to improve sellers’ management efficiency.

Discover apps

This section provides sellers with third-party applets that have been approved by Amazon. Sellers can independently choose these applications to assist their own store operations, which provides sellers with more flexibility and choice.

Manage your applications

Sellers can manage purchased third-party mini programs in this area to ensure the effective use of all tools and resources to ensure more profits.

Explore services

This section provides one-stop service resources for sellers. Sellers can find financial, warehousing, image processing and other service providers that meet their own needs. Service providers with service qualifications can also promote their business here and build an effective docking platform between service providers and sellers.

Develop applications

This function is provided to sellers who have the ability to develop applications so that they can develop personalized tools and applications according to their own needs to further enhance their store’s operational capabilities.

B2B Tab

Automatically opened B2B platform account

After the account is successfully opened, the seller will automatically obtain an Amazon B2B platform account. The platform is mainly aimed at corporate and institutional buyers and is designed to meet their one-stop commercial procurement needs. Statistics show that 87% of business buyers use Amazon to search, and 78% of buyers have made purchases through Amazon.

Differentiated price display

The B2B platform displays different prices based on user identity. Ordinary consumers see B2C prices, while corporate users can see exclusive B2B prices. This kind of gradient price setting is particularly important because corporate buyers generally purchase larger quantities and have relatively few returns, providing a more stable sales channel.

Through these two tabs, sellers can not only manage their stores efficiently, but also expand their commercial procurement business through the B2B platform, thus enhancing their market competitiveness.