Amazon sellers’ multi-channel layout and reliable supply chain management: key strategies for finding new business opportunities

The COVID-19 outbreak has further solidified Amazon’s leading position in the retail industry, and its retail business is booming. Amazon has expanded into multiple product categories, covering “large, underpenetrated categories” from groceries to apparel. The rapid growth of third-party sellers not only increases platform profitability, but also promotes overall business growth. Currently, the number of users of Amazon’s membership service Prime has exceeded 200 million, which has enhanced customer stickiness and further promoted sales growth.

At the same time, as online sales surge, Amazon is experiencing unprecedented opportunities and is expected to surpass Walmart next year to become the largest retailer in the United States. This retail battle has attracted the attention of countless cross-border sellers. Faced with competition, many sellers are beginning to consider diversifying investments and deploying multiple channels to reduce risks and look for new profit opportunities.

In this context, finding suitable suppliers and reliable logistics service providers is crucial for Amazon sellers. When selecting suppliers, sellers need to clarify their needs and product requirements, including product type, quality standards, price requirements and delivery time. At the same time, using Amazon’s supplier directory and marketplace can match the right suppliers more efficiently. In addition, attending trade shows and industry events is also an important way to find suppliers, which provides sellers with the opportunity to communicate face-to-face with many suppliers.

In terms of logistics, sellers should give priority to freight forwarders that cooperate with Amazon to ensure smooth customs clearance and timely delivery of products into the warehouse. Logistics service providers with overseas warehouses can handle returns, removal of orders or emergency replenishment, thereby saving costs and efficiency. When choosing, you need to pay attention to the economic strength and timeliness of the service provider to avoid product sales being affected by a decline in service quality caused by too low prices.

Taken together, establishing a supplier evaluation system, conducting supplier background checks, and obtaining product samples for testing are all important steps for sellers when looking for suppliers. Good communication and regular supplier performance evaluations can ensure long-term and stable cooperation, thereby providing strong support for business success.

In cooperation with suppliers and logistics service providers, sellers must always pay attention to market changes and adjust strategies in a timely manner in order to occupy a place in the fiercely competitive e-commerce market.