When is it appropriate to do promotion on the Amazon platform? Promotion can bring considerable traffic and conversion to the product. Generally speaking, promotion is mainly applicable to the following three situations.
1. New product promotion
Use hot-selling listings to drive new products and increase the traffic and conversion of new products. It is best for these two products to be complementary, such as setting up a combination sale with eye shadow on the hot-selling makeup brush listing page. It should be noted that the quality of new products in combination promotions must be guaranteed to avoid adding negative reviews to the hot-selling listing.
2. Slow-selling products
In addition to clearing inventory with the help of off-site deal websites, setting up promotions on the site also has a certain effect.
3. Holidays
The traffic on the Amazon platform is very high during holidays. Sellers can set up multiple promotions for store products and try to give larger discounts to increase conversion rates. When doing promotions, sellers must pay attention to details to avoid unnecessary economic losses.