A comprehensive guide to selling furniture on Amazon: commodity inspection, product selection and marketing strategies

As the world’s largest e-commerce platform, Amazon has attracted more and more sellers to participate in furniture sales. In order to help sellers who want to sell furniture on Amazon, this article will systematically introduce knowledge about commodity inspection requirements, product selection strategies, and market environment.

1. Commodity inspection requirements

Before considering selling furniture, it is very important to understand commodity inspection. Commodity inspection usually refers to the inspection of goods to ensure that they meet relevant quality and safety standards. Specifically:

1. Definition and purpose of commodity inspection:
   Commodity inspection is used for import and export trade, and a commodity inspection form can be issued to prove product qualifications. Its main purpose is to ensure the quality and safety of export commodities and safeguard the rights and interests of consumers and national interests.

2. Commodity Inspection Type:
   Commodity inspection is divided into export commodity inspection and import commodity inspection. Sellers can check the customs supervision conditions through the HS code. If supervision condition B exists, commodity inspection must be carried out.

3. Products requiring commodity inspection:
   Generally speaking, products that require commodity inspection include fruits and vegetables, cosmetics, wooden furniture, plywood, etc. Basically, furniture products require commodity inspection. At the same time, the seller must apply for the “Customs Clearance Form for Export Goods” and go through customs declaration after passing the commodity inspection.

2. Product selection strategy

When selling furniture on Amazon, the key to success is product selection. Here are some effective product selection strategies:

1. Consider regional customer preferences:
   For customers in different regions, sellers should choose furniture products that suit their preferences. For example, the European and American markets prefer products with single colors and simple styles.

2. The fun and usefulness of the product:
   In addition to considering market demand, sellers should also pay attention to the interestingness of the product, such as handcrafted furniture, etc., to attract customers’ attention.

3. Clear product strengths:
   When choosing, make sure the product offers good practicality and quality. For example, check the furniture’s breathability or adjustability.

4. Focus on market demand:
   Investigate the demand for the product in the target market, and select appropriate products for different markets such as Europe, America and China.

5. Competitive Analysis:
   When selecting products, you need to understand your competitors’ products and prices to formulate relative advantage strategies, including expanding product lines to enhance competitiveness.

3. Market environment and sales policy

To successfully sell furniture on Amazon, sellers need to understand the relevant market environment and sales policies.

1. Safety standards:
   Furniture safety is very important. Sellers should ensure that the furniture they sell complies with American furniture safety standards (such as ANSI/BIFMA, ASTM).

2. Logistics issues:
   Due to the large size of the furniture, logistics is an issue that needs to be carefully considered. Sellers can optimize logistics and distribution by using Amazon’s FBA service.

3. Sales Policy:
   Amazon has certain restrictive policies on furniture sales, such as prohibiting the sale of furniture containing hazardous substances.

4. Recommendations of popular products

According to market data, the following home products perform well on the Amazon platform:

1. Waterproof mattress protector: With high sales and reviews, it is very popular among consumers.
2. Bed heightening tool: Increase the space under the bed, highly practical.
3. Electric brush: Convenient for cleaning and in line with modern consumer trends.
4. Detachable kitchen shelves: Convenient and flexible, appealing to housewives.
5. Non-slip floor mat: Improves home safety and is suitable for most consumers.

Sellers who sell furniture should focus on product selection and innovation, and avoid using the same products to enhance market competitiveness.

Through the above comprehensive analysis, sellers need to fully grasp the commodity inspection requirements, product selection strategies and market environment when selling furniture on Amazon, thereby increasing the chance of successful sales.