How to effectively deal with the phenomenon of follow-up sales on the Amazon platform
In recent years, the number of sellers on the Amazon platform has continued to increase, followed by the frequent occurrence of follow-up sales. Faced with this situation, sellers often ask: Can Amazon follow-up sales be deleted in batches? By learning more about the following options, sellers can more effectively handle this challenge.
How to deal with follow-up sales
1. Send warning letter
If you find that your products are being copied, sellers can choose to send a warning letter first. The core content of this letter includes the ASIN of the product, sales screenshots of the merchant being followed, and relevant registration certificates. Usually, most sellers who receive warning letters will choose to remove their products from the shelves to safeguard their own rights and interests.
2. Test Buy Complaint
Sellers can also make Test Buy complaints as buyers. During this process, the seller needs to fill in the test order number, take photos of the imitation and the genuine product and list the differences between the two in detail. After sending all the information to Amazon officials, if the situation is true, the seller’s listing will be deleted and the selling rights will be removed.
3. Product differentiation
Adopt a product differentiation strategy to effectively reduce the possibility of follow-up sales. Sellers can bundle products with accessories, which not only enhances the uniqueness of the product, but also avoids follow-up sales to a certain extent.
4. Join the Amazon Transparency Program
The Transparency Program is an initiative launched by Amazon in 2018 to specifically target counterfeit and shoddy products. If sellers join the program, they are required to affix Transparency Program labels on their products, and consumers can verify the authenticity of the products through QR codes. In addition, this measure is also extremely important for FBA sellers. If the product is not labeled with a transparent label, the goods will not be stored in the warehouse, thus effectively combating follow-up sales.
5. Join the Amazon anti-selling program
Sellers can also choose to join Amazon’s Anti-Selling Program. Through Amazon Exclusives, sellers can become Amazon partners and can only sell products on Amazon or independent sites. Sellers who join Amazon Project Zero have greater rights and can independently delete fake products that are listed with them.
Conclusion
On the Amazon platform, sellers can effectively respond to the phenomenon of follow-up sales through a variety of means, including sending warning letters, making Test Buy complaints, implementing product differentiation strategies, and joining Amazon’s transparency plan and anti-follow-up sales plan. wait. These measures will help sellers better protect their brand and product rights.