How to create and understand the differences between Amazon wishlists and shopping carts

Amazon is one of the world’s largest e-commerce platforms, providing a variety of tools to help consumers shop conveniently. Among them, wishlist and shopping cart are two important functions. They are both designed to optimize the shopping experience and increase sales, but their functions and usage methods are significantly different.

Steps to create an Amazon wishlist

Amazon Wishlist is a tool for collecting and purchasing items. It is particularly suitable for consumers who want to keep track of items they are interested in without making an immediate purchase. Here are the specific steps to create an Amazon wish list:

1. Register an Amazon account: First, users need to register a valid Amazon account. Users can complete registration through the official website or download the app.

2. Enter the Wishlist module: In the upper right corner of the site, hover over the “Wishlist” section and select “Create a Wishlist” from the drop-down menu.

3. Name the wish list: After entering the creation interface, the user can name the wish list, such as “things they want to buy” or “favorite links”, etc.

4. Add product information: Users can fill in information about the products they want to purchase and copy the corresponding links for easy subsequent search.

5. Browse products and add to wishlist: When browsing products, users can see wishlist options. If they want to add a product to their wishlist, they only need to go to the product details page Just click on “Wishlist”.

6. Regularly check and update the wish list: Regularly check the items in the wish list, and the system will remind users of price changes, allowing users to make purchases at the most appropriate time.

Comparison of the functions of wish list and shopping cart

While both wishlists and shopping carts help users manage their shopping choices, their core functions are distinctly different:

1. Function of Wishlist: Wishlist is mainly used to collect items that users are interested in but have not yet decided to purchase immediately. Users can view the items in their wishlist every time they log in to Amazon, and the system will promptly notify users when product prices fluctuate. In addition, wishlists also help the platform analyze consumer preferences for product recommendations and optimize sellers’ product keywords to increase views and conversion rates.

2. Function of the shopping cart: The shopping cart is used to store items that users have decided to purchase but have not yet placed an order. By analyzing the behavior of products in the shopping cart, the platform can optimize keyword rankings and increase the exposure and purchase conversion rate of corresponding products.

3. Add to Cart from Wishlist If a user decides to buy an item from their wishlist right away, they can easily add it to their shopping cart. The steps include logging into Amazon, browsing for products, clicking “Add to Wishlist” and selecting the “Add to Cart” option. Finally, users can process items from their wishlist together during checkout.

Wishlist in action

The benefits of using Amazon Wishlist are not only reflected in consumers’ personal shopping experience, but also provide sellers with a powerful sales tool. Wishlist optimizes consumers’ shopping decision-making process by helping users collect and track product price changes. At the same time, wishlists also have unique advantages in optimizing keyword rankings and obtaining user feedback, thereby promoting interaction between buyers and sellers and promoting brand awareness.

In short, both Amazon wishlist and shopping cart have their own characteristics, and users can use them flexibly according to different needs to enhance personal shopping experience and support merchant sales.