How traditional enterprises successfully transform and operate on the Amazon platform

With the advent of the e-commerce era, traditional enterprises are facing unprecedented challenges and opportunities. Whether it is a traditional factory or a foreign trade enterprise, if it does not seek breakthroughs, it will gradually be eliminated by the times. In order to better integrate into Amazon, the world’s largest e-commerce platform, traditional enterprises need to adjust and optimize from many aspects.

Define the scope of traditional industries

Traditional industries refer to those companies that have been engaged in offline foreign trade business for a long time. They usually control the key links in the upstream and downstream of the supply chain, and play an important supporting role in my country’s foreign trade economy. These companies often act as wholesalers and have huge single transaction volumes. However, because they have been in the upstream of the industry chain for a long time, there is an obvious gap between them and end consumers.

Notes on transformation of traditional industries

1. E-commerce thinking: The biggest obstacle in the transformation process of traditional factories is the lack of e-commerce thinking. They are accustomed to mass production and sales under the B2B model, and have a weak perception of the demand of the end market.
2. Product suitability assessment: Not all products are suitable for the Amazon platform, especially some products that require higher after-sales service.
3. Team building: It is recommended to set up an independent e-commerce team to avoid conflicts with the existing foreign trade team.
4. Adjustment of production mode: A small batch production strategy should be adopted in the initial stage to test market reaction.

Key points in operating the Amazon platform

• Confirmation of product suitability: Ensure that the products provided are suitable for direct use by end consumers. Products that are not suitable for cross-border retail (such as service-based products that require professional installation) should be avoided online.
• Strengthened quality control: Compared with a small number of defects in traditional foreign trade orders, which are acceptable, any subtle quality problem in a cross-border e-commerce environment may lead to returns or negative reviews.
• Changes in logistics methods: From the traditional sea transport to the initial use of air transport for market testing, sea transport will be considered after sales stabilize.

How factory sellers can operate the Amazon platform well

• Pay attention to product quality: Ensure that the quality of the product passes the standard and meets the buyer’s expectations.
• Provide good after-sales support: Respond to customer questions and complaints in a timely manner to enhance customer satisfaction.
• Set prices reasonably: Balance costs and market demand, and formulate competitive pricing strategies.
• Increase product visibility: Use a variety of promotion methods such as Amazon Ads, social media marketing, etc. to increase exposure.
• Build brand image: Establish a positive image through professional design and quality service.
• Actively manage user comments: Proactively respond to user feedback to improve user experience.
• Continuous improvement and innovation: Pay close attention to market trends and competitor movements, and constantly adjust and optimize strategies.

In short, whether it is a traditional factory or a foreign trade enterprise, the key to success on the Amazon platform is to embrace changes, adjust flexibly, and always put customer needs first. Through the application of the above methods, traditional enterprises can find their own position in the new business environment.