Understanding Amazon’s selling rules: Analysis of the advantages of novice sellers and buyers
On Amazon, follow-up selling is a unique rule, and it is crucial for sellers to understand this mechanism. This article will explain in detail what follow-up selling is, its benefits for novice sellers, and its impact on buyers and the Amazon platform.
What is follow-up selling
Following sales refers to multiple sellers selling listings for the same product. In Amazon’s rules, the product listing belongs to Amazon rather than the seller, which allows different sellers to share the same product details page. For example, Wang created a product listing. After Li saw Wang’s sales, he would also choose to sell this product. In this case, all sellers share the product’s image, title, and features, and can use the traffic and exposure generated by the same link.
In a listing where multiple sellers coexist, the seller with a Buy Box is more likely to close the deal. In this case, the seller’s authority is mainly limited to price, inventory and the condition of the product.
Benefits of following sales for novice sellers
For novice sellers, the follow-up mechanism provides many advantages. First of all, follow-up sales do not require writing titles, designing pictures, or producing detailed descriptions, which can greatly reduce operating costs for novices who are strapped for funds and lack experience. In addition, follow-up sales can reduce the technical threshold, and sellers only need to perform simple loading and unloading operations.
Since novice sellers usually do not have a promotion budget, follow-up sellers can directly use the traffic of existing listings to achieve “traffic”. This method allows new stores to obtain sales through lower prices. Once sales exceed competitors, they can seize the opportunity to enter the shopping cart and obtain a steady stream of orders.
Benefits to buyers
The tag-along system also brings substantial benefits to buyers. Due to price competition among sellers, low prices often occur, allowing buyers to purchase their desired products at a more favorable price. In addition, this system also allows buyers to save time when searching and selecting products, thus improving the shopping experience.
Benefits of Amazon platform
For Amazon, the follow-up mechanism can promote healthy competition among sellers and enhance market vitality. This system helps improve buyer satisfaction and prompts sellers to continuously optimize products and services to adapt to market changes.
How to avoid being followed
Although copycats can provide certain advantages to novice sellers, the best way to fundamentally avoid copycats is to ensure that the product is unique. Sellers can establish exclusive products and underwriting agreements with suppliers through in-depth cooperation to form a unique product system. Designing trademarks for products, creating unique packaging, and providing personalized accessories or gifts can effectively reduce the risk of being copied.
Understanding Amazon’s follow-up selling rules and their impact will help sellers find their own foothold in the fierce market competition.