Amazon store name change guide and precautions

For sellers operating on Amazon, the world’s largest e-commerce platform, the store name is not only part of the brand identity, but also a key factor in building brand image and customer trust. This article will detail how to change your Amazon store name and what you need to pay attention to during the process.

Specific steps to change your Amazon store name:

1. Enter Seller Central: First, you need to log in to Amazon’s Seller Central (Seller Central), which is the main entrance to manage various settings of the store.
2. Visit the Account Info page: Find and click “Account Info” in the Seller Center menu.
3. Select seller information: On the account information page, navigate to the “Your Seller Profile” section and click to enter.
4. Edit Shop Name: Find the “Shop Name” column, click the “Edit” button next to it, then enter the new shop name and save it.

Note:

• The store name cannot exceed 50 characters.
• Company names, trademark names, names of Amazon or other e-commerce platforms are prohibited from appearing in the store name.
• Avoid using any words that may evoke negative associations such as sexism, phishing, violence, or malicious behavior.
• Make sure the new name complies with Amazon’s policy on seller name changes, which means it must not contain misleading or deceptive information, impersonate someone else, or infringe on someone else’s intellectual property rights.

What should be done if the company name is entered incorrectly?

If you accidentally entered the wrong business name when registering an Amazon store, you can try to correct it by taking the following steps:

1. Confirm the error: First, identify the specific information that is incorrect, such as the company name.
2. Log in to your account to make corrections: Once you discover a problem, log in to your Amazon account immediately and find the corresponding options in “My Account” or “Seller Center” to make corrections.
3. Seek customer service support: If you encounter difficulties in making modifications by yourself, you can contact Amazon customer service for help through various methods such as online customer service, phone or email.

Impact of name change on sales

Sellers need to be aware that changing their name may affect their sales performance and reputation on the platform. For this reason, a comprehensive market analysis should be conducted before making this decision to ensure that the new name will help improve sales performance and marketing effectiveness. In addition, Amazon also has restrictions on the frequency and method of seller name changes, and sellers must strictly abide by these regulations to avoid violating platform rules.

Through the above steps and precautions, I hope that every seller can successfully complete the modification of the store name and further strengthen their own brand building and market competitiveness.