When novice sellers operate OZON, they will inevitably violate the platform rules and be punished. Let’s take a look at the circumstances under which OZON will be punished. Will it be blocked in serious cases?
1. Store issues
If the store has not been operated or has not made any orders for a period of time, it will be deemed by the platform to have abandoned operations or is operating poorly.
If the account or product of a successfully registered store is not activated, the platform will mistakenly regard it as a backup service provider.
OZON accounts owe platform fees (sales are not enough to deduct commissions, logistics, advertising and other expenses).
Using overseas warehouses or false tracks to carry out delivery operations, the account is suspected of fraud, and the store initiates a complaint of suspicious activities.
2. Business issues
100% of the goods in the store have not been sold, inquired or added to the shopping cart (within 180 days);
The goods sold involve counterfeit or illegal goods (authorization certification materials and goods banned from sale on the platform);
Selling infringing goods (trademark rights, copyrights, patents, design, Russian suppliers or brand authorized agents complaints) violates the rights of third parties or fails to upload certification materials;
The goods are of poor quality and have been complained by buyers many times (once they are determined to be counterfeit and inferior goods, the goods will be removed from the shelves immediately, and will be closed if the circumstances are serious).
Violation of website standards or terms of the agreement with OZON (for example, trying to copy product cards or filling in inaccurate information);
The approval rate of bulk uploaded goods is seriously low;
Complaints about selling a large number of store goods with brand trademark protection will be handled according to the serious circumstances.
3. Logistics issues
The comprehensive service level index of the store is not up to standard (logistics channel error, overdue supply, delivery, order cancellation, overdue supply, etc.);
Logistics channel error (for example, door-to-door channel adopts self-pickup logistics to deliver goods);
Too many delayed deliveries (more than 5%, the first store will be closed for 7 days, the second store will be closed for 14 days, and the third store will be permanently closed);
Too many order cancellations (more than 5%; Note: except for cancellations caused by buyers requesting cancellations, OZON automatically canceling orders, etc., which are not caused by sellers).
If the situation is serious, the OZON store account will be blocked, but if the initial stage is mild, it will only cover up product cards, deactivate warehouses and other penalties. If the seller still turns a blind eye, they will be subject to the most severe punishment or even account blocking.
As a novice seller on OZON, it is crucial to understand the platform’s penalty rules. This article lists multiple situations that trigger account blocking, such as store problems, product problems and logistics problems, and provides corresponding preventive measures. Avoiding violations of the rules is the key to keeping the OZON account operating normally. If you want to operate stably, please be sure to carefully abide by the platform regulations.