A complete guide to handling slow-moving goods in Amazon FBA: from internal mechanisms to external channels

On the Amazon platform, whether you are a novice seller or an experienced veteran, you may encounter challenges caused by unsaleable goods. This article will integrate various methods to help you effectively deal with this problem.

The importance of dealing with slow-moving goods

• Save storage costs: Slow-moving goods not only occupy valuable space resources, but also incur long-term storage costs, which undoubtedly increases the cost burden of sellers.
• Improve operational efficiency: Clearing out unsaleable inventory allows sellers to focus on products with greater potential.

Official channels to clean up unsalable goods

Outlet Deal

Amazon officially provides a method to clear out unsaleable inventory, and sellers can apply to participate in the backend. Enter the “Inventory Planning” interface and find the “Redundant Products” column. After clicking, the system will list the specific slow-selling SKU types. For eligible SKUs, select “Create Outlet Deal”, enter relevant information as prompted and submit.

Use the coupon function

The coupons function in Amazon’s backend is open to all sellers. If a buyer claims the coupon and completes the purchase, Amazon charges the seller a small fee. Coupons come in two forms: dollar-for-dollar or pro-rated discounts. For unsaleable products, you can appropriately increase discounts (such as 40% off) and increase exposure through on-site advertising.

Social media and affiliate marketing

Amazon affiliate promotion

Choose the Amazon affiliate promotion model, especially promotion through social media platforms, which can effectively increase product exposure. When you have products that need to be cleared, you can dispose of them at a low price on the alliance platform. After filling in the product information, Amazon will actively recommend it to affiliate users.

Off-site channel promotion

In addition to on-site resources, you can also try the off-site Deals website to apply for promotions or find social circles to issue discount coupons. It should be noted that too low a price may attract FBA sellers.

Other innovation strategies

Gift Strategy

Use unsalable goods as one of the promotional methods, such as setting up activities such as “buy one, get one free”. Pay attention to correctly configuring event rules to avoid accidentally giving away hot-selling products.

Offline sales channels

If the online channel is not effective, you can contact offline inventory recyclers to handle the remaining goods. While the price is usually low, it can be an option for difficult-to-handle items.

How to handle special situations

Transport back to the country or transfer to an overseas warehouse

For higher-value goods, you can consider shipping them back to your home country or transferring them to overseas warehouses, and then selling them through other channels.

Long-term warehousing services

Amazon offers long-term warehousing, which, although it incurs additional costs, may be a better option in some cases.

Notes

• Before implementing any liquidation strategy, please be sure to familiarize yourself with Amazon’s relevant policies to ensure that the operation is legal and compliant.
• Flexibly adjust strategies based on product characteristics and market demand. There is no unified best solution.

Through the above methods, I believe you can effectively solve the problem of slow-moving goods on Amazon FBA. Remember to continuously monitor market feedback and adjust your strategy in a timely manner to achieve the best results.