Detailed explanation of Amazon operations and PPC advertising strategies

1. Getting Started Guide for Amazon Sellers

Amazon is an e-commerce retail giant, and many sellers choose to sell their products on this platform. For novice sellers, it is crucial to know how to register for an Amazon seller account and choose the right seller plan.

Register an Amazon seller account

First, confirm whether you are eligible to sell on Amazon. Amazon lists a list of countries where you can apply to sell. Sellers need to be residents on the list and have their own mobile phone number and international credit card.

If you want to sell on multiple Amazon websites, you only need one US seller account and one European seller account to achieve cross-regional sales. In addition, if you use FBA (Fulfillment by Amazon) logistics service, Amazon will store the products in a central warehouse and ship them directly to customers.

Select the Amazon Seller Program

Amazon offers two seller plans to choose from: Individual Seller Plan and Professional Seller Plan. The former requires no monthly rent, while the latter requires a monthly store rent of $39.99, regardless of which account type is chosen. If you are an enterprise seller, it is easier to apply for the Professional Seller Program.

2. Detailed explanation of Amazon PPC advertising

Amazon PPC advertising is one of the effective tools to increase sales. Compared with Google or Facebook ads, Amazon’s advertising audience is more precise. This is because users who visit Amazon typically have higher purchasing intent. Therefore, the conversion rate of Amazon advertising is usually between 10% and 20%, which is much higher than other platforms.

Set up PPC advertising

Amazon PPC advertising can be set up by following these steps:

• Click the “Campaign Management” option in the “Ads” menu;
• Create a new campaign, select “Sponsored Products” and set ad targeting to “Automatic”;
• Select the appropriate bidding method in the bidding strategy column;
• Add products for which you plan to advertise;
• For automatic ads, the system will automatically match keywords and products.

Manual advertising allows sellers to select keywords or products for placement.

Control advertising time

In order to improve advertising efficiency, it is recommended to turn on advertising during the day in the destination country and turn it off at night. This strategy helps reduce invalid clicks and improve conversion rates.

Use automatic advertising

Automatic advertising does not require pre-set keywords and is automatically matched by the Amazon system. Although less controllable, the exposure range is wider.

3. Amazon operation skills

In addition to the above advertising strategies, sellers should also master the following operational skills:

Self-built and sold

You can easily follow the sale by copying the ASIN number and clicking the “Sell Yours” button. However, not all follow-up sales can successfully grab the shopping cart.

Get flash sale recommendations

Participating in flash sales can help increase sales. Sellers can apply through the backend or contact their account manager to obtain flash sale recommendations.

Conclusion

To sum up, Amazon provides sellers with a wealth of tools and support to grow their business. Whether through effective PPC advertising strategies or the use of correct operational techniques, you can help sellers stand out in a highly competitive market.