Amazon Japan Product Selection and Operation Optimization Guide

Japan website product selection strategy

Understand Japanese market demand

The Japanese market has extremely high quality requirements for products, and any detail issues may affect sales. Therefore, you need to pay special attention to the following aspects when selecting products:

1. Product Certification: All products must have corresponding safety certification and material certification, especially food and pharmaceutical products, which must meet Japan’s local certification requirements.
2. Avoid infringement: Japan has a strong sense of copyright, and is especially strict in protecting intellectual property rights such as anime images.
3. Official certification: Some products require not only international certification but also Japanese local certification.
4. Audited products: Clothing, food, etc. must pass strict review.
5. Special Verification: Japan strictly controls the quality of foreign goods and requires quality verification.
6. Page style: Japanese style should be adopted when designing the store and uploading pictures, and the packaging should be exquisite and fashionable.
7. Building a brand: Original featured products can avoid infringement and reduce price wars.

Market analysis method

When selecting products, you can determine the target market type through market assessment and competitive product analysis. Depending on the market type, different market strategies are chosen.

Operational skills

Improve store localization

1. Store name: It is recommended to use Japanese naming to increase the degree of localization.
2. Localization of electronic products: Electronic products are more popular in Japanese websites, and localization needs to be strengthened.

Use Amazon Points

1. Points Program: Participating in the points program can help increase product exposure and increase purchase intention.
2. Points Settings: Create points rules under the “Inventory” menu, or set points rules in batches.

Advertising and Promotion

1. Category Selection: It is recommended to place the product in a larger category.
2. CPC advertising: Use big words to run CPC advertising to increase new product exposure.

Focus on regulations and compliance

1. Comply with the law: Understand and comply with relevant Japanese laws and regulations.
2. Compliance Requirements: Ensure products comply with Japanese safety standards and obtain necessary licenses.

Customer Service

1. Prompt response: Respond quickly to customer inquiries and complaints.
2. Optimize reviews: Pay attention to product reviews and improve seller credibility.

Data analysis

1. Sales data: Regularly analyze sales data and adjust strategies.
2. Keyword Optimization: Use keyword analysis tools to increase search exposure.

Logistics and distribution

1. Delivery Partner: Choose a reliable logistics partner.
2. Delivery Commitment: Understand the Japanese logistics system and meet Amazon’s delivery requirements.

Conclusion

Amazon Japan is a market full of opportunities, but success requires a deep understanding of local culture and consumer needs. Through refined product selection, localized operations, and the use of points programs, sellers can better gain a foothold in the Japanese market.

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Reference materials:
: How Amazon sellers select products on the Japanese site and how operations can be done to quickly place orders
: How to choose products in Amazon Japan market
: How to operate Amazon Japan site