Detailed explanation of why Amazon attracts new Chinese sellers every year and the conditions required to enter the country

Amazon attracts a large number of new sellers from China to its platform every year. The reasons behind this phenomenon involve many aspects such as market expansion, business growth, consumer demand, market competition, and new business opportunities.

Why does Amazon attract new sellers every year?

Market expansion and business growth

As one of the world’s largest e-commerce platforms, Amazon continues to seek market expansion to meet the growing demand for e-commerce. The Chinese market has become an important target market for Amazon due to its large consumer base and rapidly growing online shopping trends. By attracting new Chinese sellers, Amazon can offer a more diverse range of products and services, thereby attracting more customers.

Meet consumer needs

Amazon’s success is largely due to its ability to respond promptly and meet the diverse needs of consumers. By attracting new sellers every year, Amazon is able to continuously enrich its product categories and ensure fast delivery services, further consolidating its market position.

Breaking market monopoly

In some regions, a single e-commerce platform may dominate, resulting in a lack of competition in the market. Amazon will help break this monopoly by introducing more sellers to compete, improve the service level of the entire industry, and benefit both consumers and merchants.

Stimulate entrepreneurial spirit

The Amazon platform provides entrepreneurs with the opportunity to enter the e-commerce field. New investors and entrepreneurs are attracted to the platform every year, which not only promotes the increase of job opportunities, but also brings vitality to the local economy.

Open up new business opportunities

As the market environment changes and consumer preferences evolve, Amazon needs to continue to innovate to adapt to these changes. By attracting new sellers, Amazon can introduce more new product categories and business models, creating more development opportunities for itself.

Requirements for international Amazon sellers to settle in

For businesses that want to open a store on Amazon, they need to meet a series of conditions:

• Business License: A legal person certificate of a limited company registered in Mainland China, Hong Kong SAR or Taiwan is required, and the copy must be legible and not expired.
• ID card: The name of the ID card submitted must be consistent with the legal person on the business license, and a color scan or photocopy of both front and back sides must be provided.
• Bill Proof: American sites need to provide the company or legal person’s personal water, electricity and gas bill within the past 90 days as proof of address. European/Japanese sites do not require this for the time being.
• Credit Card: You need to prepare a VISA dual-currency credit card that can deduct US dollars. Some areas allow the use of credit cards in other people’s names.
• Receiving account: You need to set up an overseas bank debit account or a third-party cross-border payment tool such as Lianlian Payment for receiving payments.
• Independent computer and IP: The computer and network connection used during the registration process should not have been used for other Amazon accounts to prevent account association issues.

Special conditions for Chinese companies to enter Amazon

For Chinese enterprises, in addition to the above basic requirements, the following points are also emphasized:

• Have domestic or overseas registered trademarks or are applying for registered trademarks.
• Provide a valid ISO9001 quality management system certification.
• After preparing all relevant materials, it is recommended to apply through a professional agent to ensure a smooth process.

It is worth noting that once the registration fails, the same information cannot be applied again, and the business scope of the enterprise business license does not need to include specific keywords such as “import and export business”, “foreign trade”, etc.

To sum up, by continuing to attract new sellers, Amazon can not only promote the development of its own business, but also provide broad market opportunities for merchants around the world. For sellers who are interested in settling in, it is important to understand and meet the corresponding entry conditions.