How to efficiently manage your Amazon store: a comprehensive analysis of shortcut functions and page display sections

On the Amazon platform, the efficiency of store management directly affects the seller’s operating conditions. Sellers can improve operation convenience and data visibility through a variety of shortcut functions and page display sections. This article will introduce the specific content and role of these functions and sections in detail.

1. Quick function section

Through the shortcut function section, sellers can perform a variety of store quick operations to improve the efficiency of daily operations. Here are the six main quick action functions:

1. Site switching
   For sellers with multiple sites, the site switching feature makes it easier to move between sites in different regions. For example, sellers can quickly switch to sites in North America, the United States, Canada, and Mexico to easily view store-related sales and operations.

2. Language switch
   For sellers from different countries, Amazon provides multiple language options, including English, Chinese, French and Japanese, allowing sellers to better operate the store in a familiar language environment.

3. Search box
   Through the search box, sellers can use keywords to search for the solutions they need. For example, by searching for “modify product classification”, sellers can quickly find relevant operation guidance.

4. Buyer News
   Sellers can view email messages from buyers under this function, including questions about products, logistics and services, and must ensure that they are responded to within 24 hours.

5. Help
   This function summarizes various problems that sellers may encounter, and sellers can find them as needed. For example, if you want to know how to modify product classification, you can enter the “Help” page to query the classification.

6. Settings
   In the settings function, sellers can perform multiple operations such as account information, notification preferences, return settings, etc., to improve the flexibility of personalized management.

2. Page display section

The page display section provides sellers with real-time store data and information so that problems can be discovered in a timely manner and improvements can be made. The following is a detailed introduction to several important display columns:

1. Your Order
   This display column displays relevant data about store orders, including orders shipped by themselves and shipped using Amazon logistics services. Sellers can directly enter the “Manage Orders” subtab through this column for management.

2. Performance
   The performance display column covers key performance indicators such as transaction protection claims, credit card chargeback claims, and buyer feedback. Sellers can directly enter the “Account Status” subtab to view detailed data.

3. Sales performance overview
   Sellers can view the store’s sales statistics in different time periods (such as the same day, 7 days and 30 days) through this display column to facilitate business reporting.

4. Inventory Planning
   This display column provides inventory data provided by Amazon to help sellers discover and solve inventory problems in a timely manner.

By making full use of Amazon’s shortcut functions and page display sections, sellers can improve efficiency in busy store management, ensure timely response to buyer needs and market changes, and thereby optimize overall operating conditions.