Amazon Posts: Dos and Don’ts and Branding Strategies

Amazon, as one of the world’s largest e-commerce platforms, not only attracts a large number of buyers to shop, but also provides brands with a wealth of marketing tools. According to statistics, 75% of buyers on Amazon can discover new products and new brands through the platform, which means that consumers who shop online for the first time have a high probability of choosing Amazon. In addition, 78% of shopping search behaviors have no specific brand preference, which also provides more exposure opportunities for emerging brands. For sellers, brand building on Amazon has become particularly important because 52% of buyers are more likely to try new, less familiar brands on Amazon.

In order to help sellers make better use of the resources provided by Amazon, this article will detail the relevant regulations of Amazon Posts and how to effectively use this tool to enhance brand influence.

Notes on Amazon posts

Text Notes

• Prohibited Content: Article titles and images must not contradict each other or be inconsistent with the content of the article; it is prohibited to use buyer reviews as article content; it is prohibited to write information related to promotions and offers; it must not contain any Contact information or request actions such as likes, comments, and shares from buyers.
• Allowed content You can use short expressions like “H8 stains?” or “Now/No sugar”; you can add tags and emoticons to your title, like #women party dress# .

Picture Notes

• Prohibited Content: Images may not contain a single brand logo or combination of logos; avoid overcrowded, excessive, inappropriate or inappropriate elements; may not include phrases such as “Buy Now” Call to action; screenshots of buyer reviews are prohibited; images containing the Amazon logo and quotes are not allowed; Packshot style images should be on a white or solid color background without any scenes.
• Allowed content: Encourage the display of products or brands in relevant backgrounds or life scenes; support images using common display aspect ratios (such as 1×1, 16×9, 4×3); image formats should be JPG or PNG with a resolution of at least 640×320 pixels and a file size of no more than 100MB.

Amazon Vine: An evaluation program exclusive to brand sellers

In addition to Amazon Posts, brand sellers can also use Amazon Vine to enhance the credibility of their products. Amazon Vine is a review program designed specifically for brand sellers that allows sellers to send new products to top reviewers on the platform in exchange for unbiased reviews. This mechanism not only helps increase product visibility and trust, but also provides sellers with more valuable feedback.

Use the brand control panel to optimize keywords

The brand control panel is another important tool that helps sellers monitor keyword performance, detail page completeness, inventory status and buyer feedback. Through this panel, sellers can get suggestions on ASIN search keyword optimization to better adjust their market strategies.

In summary, understanding and adhering to the above guidelines is critical for brands that want to succeed on Amazon. By properly using Amazon Posts and other marketing tools, sellers can not only increase the visibility of their brands, but also enhance consumer loyalty.