In-depth analysis of Amazon platform’s product management and product selection strategies
The Amazon platform is not only one of the world’s largest online retailers, it also strictly manages the goods sold on the platform to protect intellectual property rights and ensure buyers’ shopping experience. In order to help sellers better understand and comply with these rules, this article will integrate relevant knowledge, explore the main categories of prohibited products on the Amazon platform, and provide guidance on product selection strategies.
Main categories of products banned on Amazon platform
The Amazon platform has clear regulations on sellers’ behavior, including not selling products that infringe on intellectual property rights. Intellectual property rights include copyrights, trademark rights, invention patent rights and design patent rights. In addition, Amazon also prohibits the sale of unauthorized and unlicensed products, reproduced media products, format-converted media products, and promotional media products.
- Items that infringe someone else’s trademark: Sellers must obtain appropriate permission from the trademark owner before using their trademark.
- Items that infringe the copyrights of others: Copyrights protect original works, such as books, music, artwork, or photos, and sellers must obtain appropriate permission before they can use them.
- Products that infringe the patent rights of others: As a seller, you should ensure that the products you sell do not infringe the patent rights of others.
- Unauthorized and unlicensed products: All products sold on Amazon must be authorized or approved for sale as retail merchandise.
- Reproduced media products: Including books, movies, CDs, TV programs, software, video games, etc. that have been reproduced, dubbed, compiled or converted without the permission of the rights holder.
- Format-converted media products: It is prohibited to convert media products from one format to another for sale.
- Promotional media products: Including books (preview copies and unproofed manuscripts), music and videos (preview videos), etc., are for promotional purposes only and are not authorized for retail distribution or sale.
Product selection strategy
On the Amazon platform, the criteria for good and bad products are not absolute, but based on the ease of operation and market demand. The following is a comparison of the characteristics of good products and bad products:
Characteristics of good products
- Meet the rigid needs of the target consumer group: Consumers have greater demand for functionality than for external attributes.
- Single function, small size, light weight: easy to control quality and reduce transportation costs.
- Modern price: Usually between $20 and $60, with enough profit margin to support marketing activities.
- Slow updates: Seasonality and trends are not obvious, which helps to accumulate sales.
- Large profit margin: Evaluate the prices of peer sellers to ensure there is sufficient profit margin.
Characteristics of bad goods
- Large, heavy, and complex in function: Increases logistics costs and after-sales difficulty.
- Flammable, explosive, fragile: may cause damage during transportation and affect customer satisfaction.
- Dominated by Big Sellers: Big sellers dominate the search results page, making it difficult for new sellers to break through.
- Alleged infringement: Whether it is trademark infringement, patent infringement or copyright infringement, it may bring risks to sellers.
Through the above analysis, we hope that sellers can clarify the direction of product selection and choose products that are easy to operate and meet market demand to increase the success rate.
Conclusion
The Amazon platform has very strict management of products. Sellers must not only consider market demand when selecting products, but also pay attention to comply with platform rules to avoid violating intellectual property rights and other related regulations. By choosing product types appropriately, sellers can stand out in a highly competitive market environment.
References:
Main categories of prohibited products on Amazon platform
What is a good product and what is a bad product on the Amazon platform