Key pain points and strategies for Amazon product selection and overseas direct mail

The expansion of Amazon’s business has attracted widespread attention in the Chinese market, especially its overseas shopping services and product selection strategies. This article will comprehensively analyze Amazon’s overseas direct mail business and product selection pain points, and provide practical suggestions for sellers.

The advantages and challenges of Amazon’s overseas direct mail

Amazon’s overseas shopping business has become the focus of its strategy, including three major modules: “overseas shopping·direct purchase”, “overseas shopping·direct mail” and “overseas shopping·flash sale”. In particular, the “overseas shopping·direct mail” model has been launched in Shanghai since August 2014, marking the cooperation between Amazon and the China Free Trade Pilot Zone. This model allows consumers to enjoy overseas shopping in Chinese, which greatly enriches product selection.

However, although Amazon has shortened the direct mailing time to 6 to 8 working days through its global warehousing and international logistics network, it is still difficult to meet the needs of Chinese consumers for fast delivery. In order to deal with this pain point, Amazon launched the “Overseas Shopping·Flash Sale” service based on bonded stocking in August 2015, further shortening the delivery time to an average of 3 days, marking the entry of its cross-border e-commerce business into the 2.0 era.

Amazon product selection pain points and strategies

For Amazon sellers, product selection is the key to ensuring sales. Whether you are a novice seller or an experienced merchant, you face many challenges when selecting products. Here are some effective product selection strategies:

1. Analyze user reviews: Check user feedback and reviews in a timely manner to understand consumers’ opinions of competitors’ products, thereby discovering market pain points and clarifying consumer needs, which is crucial for product development.

2. Explore unpopular products: Sellers can start from specific scenarios and user portraits to list products that are less popular on the market but are in urgent demand. For example, analyzing what you need from a scenario like a birthday party or fishing gear may reveal some overlooked product options.

3. Use analytical tools: With the help of tools such as JungleScout, sellers can analyze market trends and monitor the sales volume, price and number of reviews of popular products to select products more accurately.

4. Assess the level of competition: When choosing products, try to avoid areas dominated by big brands. The ideal product should have low competition and high demand characteristics. This requires sellers to conduct market research, make a list of competitors, and fully understand the competitive environment of the selected category.

By understanding Amazon’s overseas direct mail mechanism and product selection strategy, sellers can better respond to market challenges, optimize product lines and services, and stand out in the fiercely competitive market.