In-depth understanding of Amazon consumer and account risk control: a comprehensive guide to optimizing stores and services

In the Amazon e-commerce market, success not only depends on the quality of the product, but also requires an in-depth understanding of consumers and the adoption of effective risk control measures to protect account security. This article will combine consumer analysis and account risk control to provide comprehensive guidance for Amazon sellers.

1. In-depth understanding of Amazon consumers

1. Collect data: Insight tools and reports provided by Amazon

Amazon Seller Center is a powerful data collection platform through which you can obtain order, sales, inventory and other detailed information. Also, consider using third-party tools to track additional data such as website traffic, conversion rates, and keyword rankings. This data is critical to building a complete consumer profile.

2. Define key indicators: determine focus based on business goals

Determine which metrics are most important to you, such as sales, order quantity, conversion rate, advertising ROI, etc. Choose KPIs that reflect store performance and continuously monitor their changes.

3. Data analysis: Mining consumer insights behind the data

Use data analysis tools to delve deeper into the information collected to identify consumer shopping preferences, concerns and pain points. Understand which products are most popular, which advertising strategies are most effective, and try to build demographic profiles of your target consumers.

4. Market research: Understand consumer needs and market trends

In addition to internal data analysis, external market research is equally important. Get feedback directly from consumers through surveys, focus groups and more to better meet their needs.

5. Monitor competitors: gain insight into market trends and competitive advantages

Pay attention to competitors’ products, pricing strategies and promotion activities, understand the current market dynamics, and adjust your own strategies to maintain competitiveness.

2. Do a good job in Amazon account risk control

1. Avoid illegal operations

• Product listing and sales speed: New accounts should gradually increase the number of products and sales within the first three months to avoid triggering review due to excessive growth.
• Maintain good account performance: Maintain low order defect rate (ODR<1%), pre-shipment cancellation rate (CR<2.5%), lateness rate (LSR<4%), high effectiveness Tracking rate (VTR≥99%) and on-time delivery rate (OTDR≥97%), while controlling return dissatisfaction rate (RDR<10%).
• Respond to customer inquiries promptly: Ensure to respond to buyer inquiries within 24 hours to reduce the chance of complaints.

2. Compliance operation

• Prohibited from actively contacting buyers: Except under certain circumstances, it is prohibited to send on-site messages to buyers without permission to prevent violating Amazon policies.
• Use the invitation review function correctly: “Request a Review” is the officially recognized method. Avoid sending invitation review emails yourself.

Through the above methods, we can not only deepen our understanding of consumers, but also effectively prevent account risks and lay the foundation for the long-term stable development of the store.