A guide to creating and uploading images of Amazon’s hottest products
In Amazon, an online shopping platform without physical touch, product pictures have become one of the key factors in determining purchase intention. Successful hot-selling products often have simple and beautiful product pictures. These pictures have a strong impact and are unforgettable for buyers at a glance. This article will integrate Amazon’s best-selling product image creation strategies and uploading techniques to help you stand out on the highly competitive Amazon platform.
1. Key points of picture production
1. High quality and clarity
Ensure product images are of high quality and clarity, using high-resolution photos and professional photography equipment. This helps showcase the details and features of your product and avoid blurry, blurry or low-quality images.
2. Shooting with white background
Photography with a white background is one of the most recommended methods on Amazon. Place the product on a pure white background to highlight the appearance and details of the product. White background images give a clean, professional and consistent feel.
3. Multi-angle display
Provide pictures of the product from multiple angles, showing various aspects and features of the product. This can help buyers gain a more comprehensive understanding of the product’s appearance, size and details, increasing their purchasing confidence.
4. Product usage display
In addition to showing the appearance of the product, consider showing the purpose and function of the product. By displaying photos of the product in actual use, you can show buyers its actual effects and uses and stimulate the desire to buy.
5. Situational display
By showing the situations and scenes of the product in pictures, it helps buyers better imagine the application of the product in life. For example, in the sales of outdoor products, show the actual effect of the product in the outdoor environment and improve the function and applicability of the product.
6. Image editing and enhancement
Use image editing tools to make necessary edits and enhancements to your images. Adjust brightness, contrast and color balance to ensure the visual impact and appeal of your pictures. At the same time, keep the edited pictures consistent with the actual product to avoid excessive modification or misleading buyers.
7. Image size and specifications
Follow Amazon’s image size and specification requirements. Make sure your images meet Amazon’s standards to avoid rejection or non-compliance.
8. A+ content
If eligible, use Amazon’s A+ Content feature to display more images and descriptions. This can help you more fully demonstrate the features and benefits of your product and provide a better purchasing experience.
2. Steps to upload pictures
1. Choose high-quality pictures
Choose clear, high-quality images, and make sure the images match the product. Amazon requires sellers to upload at least one image to show the appearance and details of the product.
2. Upload images according to specifications
Amazon has clear specifications for uploaded product images, including image format (JPEG, TIFF, GIF or PNG format), image size (minimum size is 500 pixels x 500 pixels, maximum size is 10,000 pixels x 10,000 pixels), image ratio (the main image ratio should be 1:1, other images should be 1:1 or 1:2), image background (product images should have a white background, unless the product itself requires a special background) and image file name (The file name should clearly describe the image content, such as product name and image angle, etc.).
3. Upload pictures to product list
There is an “Image” column in Amazon’s product listings, and sellers need to upload images to this column. During the upload process, sellers can preview the image and make necessary edits.
4. Make additional edits
If the seller feels that the uploaded image needs further editing, you can use Amazon’s image editing tools to make adjustments. These tools can help sellers adjust image size, brightness, contrast, saturation, etc. to ensure higher quality uploaded images.
5. Review and publish product listings
Finally, sellers need to review and publish the product listing. Before posting, sellers should ensure that all images meet Amazon’s specifications and are clear and of high quality.
3. Background of the picture
Since Amazon stipulates that the main map must have a white background, and the auxiliary map cannot be white, but must be a monochrome map, it is recommended that you use a white background as much as possible to reduce the workload of post-map repair. If conditions permit, you can directly purchase professional photography background cloth or paper. If you have limited funds, you can purchase white cardboard to make a simple background.
4. Number of pictures
When the product is released in the background, the system prompts that you can upload one Amazon main image and nine sub-images. However, when browsing from the front desk, the product details page can only display one main image and up to six sub-images. For a product, it is enough to show the selling points and details of the product from different angles, so sellers can upload one main image and six sub-images when publishing the product.
5. Picture name
Picture names are best named after product keywords. Many sellers ignore the importance of picture names when organizing product pictures, and use Chinese or numbers to name them at will. Although naming does not affect product launch, from an operational perspective, a lot of potential traffic may be missed. In search engine optimization algorithms (search engine optimization), image names may also be crawled by search engines. If the image name is named in a non-keyword form, it will reduce the possibility of being crawled by search engines.
By crafting eye-catching product images, you’ll be more likely to stand out on Amazon’s highly competitive marketplace. I hope the above content can help sellers. If you want to know more, you can pay attention to Lianlian Cross-border Payment.