Detailed explanation of the information and process required to register an Amazon account

For many people who want to start a business on Amazon, it is crucial to understand the information and procedures required for account registration. There are two main types of Amazon account: personal sales plan and personal sales plan. Both individuals and companies can apply. Although the two have different fee structures and functional access rights, they can be converted into each other.

1. Information required to register an Amazon account

[Step 1] Information required to register as an Amazon seller

  • An email address used to receive emails from Amazon and buyers.
  • A dual-currency credit card that can pay in U.S. dollars, mainly used for Amazon deductions. VISA credit card and MasterCard are recommended here.
  • A phone number where you can be reached during registration.
  • Name, address, and contact information of the legal person or company.

[Step 2] KYC review and required materials

According to the requirements of relevant European regulatory agencies, Amazon is obliged to conduct company and company owner identity audits (referred to as KYC audits) for sellers who open stores on European platforms (including the United Kingdom, France, Germany, Spain, Italy, etc.). To this end, sellers are required to truthfully fill in the relevant information through the seller’s backend in a timely manner after registration and upload the required documents as required. The documents required by sellers to upload include:

  • Scan copy of company business license.
  • Scanned copy of passport of the company’s main contact person and beneficiary (a beneficiary is a natural person or legal person who holds more than 25% (inclusive) of the company’s shares) (if you don’t have a passport, you can use your ID card and household registration book) substitute).
  • Company bills. Any company daily expense bill within the last 90 days.
  • Personal expense bills. Any personal daily expense bill for the primary contact and beneficiary within the last 90 days.
  • Company bank statement. A bank statement of the company’s public account must be issued.
  • Overseas bank account used to receive payments. It is recommended that sellers use the company’s public account or the personal account of the company’s beneficiary as the collection account.

2. Amazon account registration steps

Step 1: Enter the Amazon Global Store website, open it, click “Register Now” in the upper right corner, and select a region. Go to the login page and click “Create your Amazon account” at the bottom.

Step 2: Fill in the information as required. We need to fill in name, email address and password. After filling in the information as required, click “Next” and Amazon will send a verification email to the email address you filled in.

Step 3: Verify email address. Open the email you filled in to receive the email sent to you by Amazon, fill in the 6-digit verification code, and click “Create your Amazon account” to officially start registering the Amazon store.

Step 4: Enter company information. Fill in the legal person information, nationality, place of birth, ID number, name, address, and mobile phone number. Finally, you also need to fill in the company’s beneficiary information (shareholders with more than 25% of the shares).

Step 5: Fill in the payment account and international credit card information. Fill in your collection account information as required.

Step 6: Fill in the store information. Mainly the store name and some information about the product code and brand. It is recommended to write the store name in English.

Step 7: Submit the color scanned and printed copy of your ID card and business license.

Step 8: Address verification. Amazon will send you a postcard with an address verification code based on the business address you previously filled in to complete the registration.

3. Summary

After completing the above steps, we have successfully completed the registration process for a new Amazon account. Next, you can log in to the Amazon Seller Center, start setting up and managing the seller’s seller account, and prepare to list and sell the seller’s products. Throughout the entire process, sellers should always comply with Amazon’s rules and policies and cooperate with Amazon’s review process. Through active cooperation, timely response and well-prepared information, sellers can successfully pass the information review and become a qualified seller on the Amazon platform.


The above content integrates the content of various reference documents and is designed to help readers better understand the information and steps required for Amazon account registration.