How to Choose the Best Products and Suppliers on Amazon: A Comprehensive Data Analysis and Strategy Guide

In the global competition for Amazon sellers to open stores, it is crucial to scientifically and effectively screen products and suitable suppliers. Recent development trends have led to the emergence of data analysis tools, such as “Data Pulse”, which provide sellers with comprehensive market insights and decision-making support. In this article, we explore how to leverage data and clear criteria to optimize product selection and supplier management.

Data Pulse: Unlocking the potential of Amazon operations

Data Pulse is a data analysis tool specially built for Amazon sellers, which can extract valuable data support from massive information. By analyzing product reviews and discussions, Data Pulse can help sellers find potential hits, optimize product keywords, increase customer search probability, and track competitors’ trends. Effective data analysis is undoubtedly the cornerstone of Amazon’s success, helping sellers reduce the time and financial losses caused by blind trial and error.

Select suitable product suppliers

Once you determine the product you want to build, choosing the right supplier becomes a critical step. Ways to find suppliers include offline industry exhibitions and online platforms such as Alibaba. When choosing a supplier, sellers should pay attention to the following criteria:

1. Professionalism: Suppliers need to have professional product knowledge and be able to explain the context of market demand.
2. E-commerce background: Suppliers should be familiar with the special needs of cross-border e-commerce and be able to adapt to small-volume and multi-batch purchases.
3. Willingness to Improve: Willing to work with sellers to innovate and improve products.
4. Product layout: Have a reasonable product category layout to facilitate branding and serialization.
5. Growth background: Pay attention to the supplier’s growth background, such as whether it has a technical or engineering background.

Through reasonable screening, sellers can negotiate account terms with suppliers in long-term cooperation, further alleviating financial pressure and ensuring a smooth procurement process.

Final product selection criteria

After completing the initial screening, sellers need to conduct in-depth product analysis to ensure that the selected products meet market demand. Here are some key criteria for product screening:

1. Sales price: It is best to sell the product between 20 and 50 US dollars, which can not only ensure profits but also facilitate later operations.
2. Monthly sales volume: The target monthly sales volume should be between 300 and 900 units in order to adapt to the long tail theory in mature markets.
3. Number of competitor product reviews: Try to choose products with less than 10,000 competitor reviews to avoid competitive pressure caused by market saturation.
4. Weight and size of FBA products: It is best to control the product below Large Standard-Size to reduce warehousing and distribution costs.
5. Brand Concentration: Pay attention to whether there is a monopoly of big brands in the market, and avoid entering product categories with fierce competition.

Conclusion

By integrating data analysis tools and clear screening criteria, Amazon sellers can find ways to succeed in a challenging e-commerce environment. A scientific decision-making process can help sellers stand out from the competition and achieve profitability and long-term development.

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References:
Amazon Seller’s Screening Network—Data Pulse
How Amazon sellers scientifically screen product suppliers
The final screening and confirmation method of Amazon products